About this deal
Generous Azur is a new fresh, sophisticated and floral gin inspired by the fragrances and eternal blue skies of the mythical Côte d'Azur.
Cyril Cahart, La Martiniquaise-Bardinet operational managing director for France, added: “We are very excited to welcome Generous Gin and Island Signature Rums in our portfolio. These premium brands, created and developed by Ôdevie, will be very strategic to enrich our offer to our partners on the liquor store and on-trade channels. La Martiniquaise-Bardinet, who also owns Gibson’s Gin, said the addition of the two brands to its portfolio would be ‘very strategic’ to its on-trade and off-trade goals. The rep noted my curiosity and proceeded to boast that he would make me the best gin and tonic of my life. My interest was piqued but I was also slightly suspicious. Growing up in North Carolina I often heard a Gin will make you sin (turns out it is just the overindulging that does that). This created a subconscious aversion to Gin that took me years to get rid of. A perfect balance between the aromatic typicity of the different juniper berries, the contribution of other botanicals and the original sensation of structure provided by the anthocyanins. CONCLUSIONGrab a bottle of Generous Gin asap and feel free to thank me later! For the best Gin & Tonic of your life follow this recipe. Powerful, beautiful 'rising' complex with citrus of the Mediterranean basin, violet fragrances and sensitive hints of Basil.
These two brands benefit from an excellent market dynamic and perfectly meet the consumer expectations for ‘crafted in France’ premium spirits for Generous Gin and exploration of different origins for Island Signature Rums.”Polyphenols are the molecules that make up the tannins in wine, anthocyanins bring the texture and color of red wine; they are also known for being antioxidants. Powerful Gin made up of the perfumes of pink grapefruit and lemon lime. Tonic notes combining the scents of juniper and freshly crushed pepper. TASTE