Greggs Sandals Footwear Slingback Clogs Size 8 Primark Black Faux Fur-Lined

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The energetic launch video to announce the partnership promised:“One does tidy food, one does tidy fashion. Together we’re unstoppable.” Now, an expert has revealed the reason why the Greggs and Primark collaboration has been such a hit.

Those wearing the Greggs label ‘can poke fun at high fashion and be proud of who they are’. Photograph: Greggs/Primark The 130-seater Greggs x Primark cafe will unsurprisingly sell sausage rolls and bakes, and offer the “ultimate Greggs experience” which includes donut theming. Greggs has yet to reveal the clothing line, and whether it will feature prints of its iconic baked goods, however one PR image shows a simple hoodie featuring the Greggs logo. The limited-edition range of 11 pieces will be available in 60 stores. Ahead of the full launch on August 5, The Sun decided to see what the fuss was about and take the eye-catching merch to the masses.The clothing line developed between the two brands will include 11 pieces sold across sixty stores. Greggs business development director, Raymond Reynolds explained that customers had “continually asked” for Greggs branded clothing. He highlights that now: “Fans can quite literally show their love for Greggs on their sleeves.” Seemingly unlikely partnerships are the bread and butter of fashion collaborations. “Whether it’s Burberry x Vivienne Westwood, Supreme x Louis Vuitton or Balenciaga x The Simpsons, it’s all about catching the customer unawares,” says Anthony McGrath, course leader in fashion marketing at London College of Fashion and founder of the Men’s Style Blog. Greggs has over 2000 stores across the UK in high streets, service stations and shopping centres. It ... [+] is a business specialising in competitively-priced food on-the-go which has seen both sales uplift and made its name in popular culture.(Photo by Matthew Horwood/Getty Images) Getty Images

But it turned out to be a stroke of marketing genius that got people talking and paved the way for Greggs to announce its clothing range with high street giant Primark. Taking such an approach also enables both brands to capitalize on the ‘hype’ of being limited and to benefit from the halo effect of exclusivity previously reserved for achingly cool brands like Supreme. You can’t buy these collections in the traditional sense, but you can ‘cop’ them through fervent dedication to the brand. This subtle dig at the growing ‘uncoolness’ of millennial hype culture – scorned by Gen Z, who prefer unfiltered to curated feeds – is also cognizant of the fact the hierarchy of what’s in and what’s not is shifting. So, what does it take to make such an unexpected pairing work and why is the Greggs x Primark crossover a match made in heaven? The 'merchi-fication' of F&BGreggs and Primark will open a pop-up boutique in Soho between 17 and 18 February to “offer eager fashionistas the chance to get their hands on some of the new collection before the rest of the nation”, with two pieces available for free to those who manage to secure a slot when bookings open on 10 February. verifyErrors }}{{ message }}{{ /verifyErrors }}{{ The errant baked goods prompted a lot of speculation about the collaboration on social media at the weekend. One commenter, whose tweet received thousands of likes, said: “Shoutout to whichever stone cold legend at Newcastle Primark has accidentally left a load of Greggs in the window display.” When Greggs sausage rolls appeared in the window display of Newcastle's Primark store earlier this month most people thought it was a hilarious joke. Tim Kelly, the director of new business development at Primark, said the retailer was looking to team with brands “we know [our customers] love” on clothing ranges and in-store experiences.

Tis the season to sleigh," reads the teaser video for the "tastiest collab on the High Street" released on Greggs' social media channels. Considering it was 21 degrees, the fleece-lined cropped hoodie was a little bit too warm for the weather - but the sporty blue kit was perfect. News Expert reveals why Greggs x Primark collaboration shot to success after range sells out within hours in NewcastleBy redesigning and relaunching the uniforms as part of a subversive ’Street Meats’ collection, we were able to elevate what was already a core asset for the brand into a modern and future-facing piece of collateral that could be used to connect with younger audiences in an authentic way. Repurpose old ‘hype’ tactics to create a new kind of cool Greggs store manager Katherine, 60, is counting down the hours until she can grab some of the new range for her grandson. Covid tested Boris Johnson and No 10 and found them wanting 31 October, 2023 Keir Starmer's stance on Gaza is damaging his reputation 31 October, 2023 The Met's handling of the pro-Palestinian protests is yet another dark chapter for the force 31 October, 2023 Greggs has teased its latest collaboration with Primark which will be on sale from Tuesday November 29, 2022. But despite the frivolity at its core, there is function to these tie-ups too – and therefore significant brand value in pursuing them, so long as you bear the following in mind: Leave ‘serious’ at the door

She said: "I think it's really good and people will buy it. I'll be going down to Primark on Friday to take a look at it when it launches. A pop-up boutique will also support the partnership and open in Soho, London on 17 - 18 February to “offer eager fashionistas the chance to get their hands on some of the new collection before the rest of the nation”.Alex Econs, merchandising expert and founder of printing company, ICON Printing, said: "With a large number of merch released over the past year and from the news coverage and social media storm we’ve seen it generate, it’s undeniably a great marketing tactic for brands. Sabrina Faramarzi, a cultural trends expert and founder of the data and trends agency Dust in Translation, also sees it as an example of “the Gen Z habit of elevating the niche. Where millennials have worshipped unattainable influencers, Gen Zs prefer the homegrown hero.” Last week, Greggs and Primark announced an iconic collaboration that had pastry fans incredibly excited. From previous client projects at ICON Printing, we know that brands with a playful tone of voice can cause a bit of a stir with logo-centric design, recognisable colour schemes and some savvy marketing to transform what is essentially very simple clothing items. The same has not always been said of Primark, which does not pay the “real living wage” in the UK and has been criticised for alleged maltreatment of garment workers abroad. But it is the Greggs name that will appear on the clothing for all to see.