About this deal
Innovation has been part of our history for over 100 years and we have been able to grow into one of the world’s best-loved brands through introducing new products that capture consumers’ imagination – just as we hope to do with our new Cadbury Dairy Milk Freddo Treasure offering.” The Freddo and friends characters you may find inside your chest are as follows: Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as if she was in the field, grazing on grass
The main campaign goes live on 3rd August, and runs across OOH, VOD, social and online video. The media was managed by Carat and community management by Elvis. hammy (@iamhamesh) said: "I judge the economy on the price of freddos and the performance of john lewis. We're entering dark times lads." Nicole Dudley, brand manager for Cadbury Dairy Milk Freddo at Mondelēz International, said: “Cadbury Dairy Milk Freddo Treasures has delivered tremendous success in its first year on shelf, as it was the number one NPD launch in Standard Chocolate in 2019 [iii]. We’re confident that the new Space range will continue the success of this incredible new product. In consumer testing, our Space series theme surpassed the performance of our first series, Hunters [iv]. We know that it’s going to drive real excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store.Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move it up and down Raz: Like all cheeky monkeys, Raz is always up for a laugh – he’ll giggle as you move him up and down.
The campaign, created by VCCP, features Freddo and his friends in a number of dramatic scenes set across the galaxy. Building on last year’s campaign, Cadbury hopes that ‘Freddo Treasures: The Space Series’ will spark parents’ and children’s imaginations to take their adventures into new dimensions. Moo: Kind and gentle, you’ll always find Moo the cow with her arms open giving hugs to everyone. She gently nods her head as though she is in the field, grazing on grass.
Cadbury Dairy Milk Freddo & Oreo Tractor Build Your Own Kit
In consumer testing, our space range theme surpassed the performance of our first series, Hunters. We know that it’s going to drive excitement among shoppers and the space theme gives retailers the chance to create impactful displays in store. Oz: A panda who loves adventure. His head bobbles and wobbles as he jumps around on the quest for treasure. Pip: A polar bear from the North Pole, Pip loves swimming. Be sure to keep an eye out for his magic sign when he’s in cold water.