Lays Magic Masala Crisps 50g (Pack of 32)

Product Information

Has PepsiCo India tampered with its hugely popular Lay’s Magic Masala? Chip lovers across India are up in arms over a ‘new’ version of Magic Masala. which they claim is sweeter than the original spicy flavour. I’ve had the misfortune of tasting this watered-down version. You don’t play with people’s emotions like this. Also Read: Case against farmers, poor documentation — why PepsiCo India lost Lay’s variety potato rights

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The top ingredients of this formula are potato, starch, spices, edible vegetable oils, sugar, salt, spices, condiments, onion powder, garlic powder, milk solids, cocoa solids and natural flavoring agents. There should also be a good reason behind the change in flavour. A market survey perhaps? But if a market survey showed that people aren’t able to handle the spice quotient of the magic masala, then why would Lay’s launch the ‘sizzling’ hot flavours, which straight up causes a wildfire in the stomach when one eats it? On Reddit, people are already comparing the new flavour to Balaji Chips. And no disrespect to Balaji chips, it offers more for the same price, but it caters to a different target audience. A generation of chip lovers enjoyed it with Thums Up first and gradually moved on to Lay’s with Thums Up and rum. It’s been a part of the most memorable, liveliest group hangouts, birthdays and Netflix watch parties. It is a cardinal sin to alter the flavour we associate with bliss. Though the onion flavor is bold enough to reveal itself, it merges very well with the salty cheese flavor. Quite a lot of frequent shoppers say this flavor can get addictive due to its compelling taste.

If Achhe Din has come anywhere, it is in the snack food aisle. GenZ is spoilt for choice, unlike millennials who grew up on Kurkure & 4 flavours of Lay’s at the local kirana store.

When you want to experience the rush of a unique kind of flavor resulting from the blend of sugar and chilli, you land on a Caribbean kind of flavor. This is what Lays has achieved in its Hot ‘n’ Sweet Chilli flavored potato chips. With minor tweaks, the Lay’s brand has survived and kept up with the times. Losing the original Lay’s recipe is akin to your mother forgetting the recipe for your favourite dish. If this outrage is based on truth, then logic eludes me. The uniqueness of the seasoning formulation ensues from the altogether different set of spices and flavors incorporated in the formula. This formula does not contain any artificial flavors and MSG. A trans-fat free product from lays, the most unique kind of seasoning ingredients bring a sizzling flavor or barbeque to delight your craving for flavorful munchies. Specially selected potatoes, vegetable oil, seasoning (salt, maltodextrin, spices, sugar, onion powder, mango powder, garlic powder, tomato powder, citric acid, paprika extract, yeast extract, natural flavour).

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And it’s not like fierce competition in the market doesn’t already exist. There is Bingo with its elite spicy flavour, the Doritos flaming hot and of course the Balaji chips. The seasonings used in wafer-style salt with pepper include maltodextrin, which is a highly processed form of carbohydrate, onion, garlic powder and other spices and condiments. Further, the label also says it contains natural and nature-like flavouring substances. The additives are mainly anticaking agent INS 551 which is silica and flavour enhancers 627 and 631 are Disodium Guanylate and sodium salt of inosinic acid respectively. Welcome to Canada Lay’s ® Magic Masala - spicy, flavourful, delicious ridged potato chips! Inspired by Lay’s ® India’s popular flavours, we’ve created a Magic Masala flavour of our very own for you to enjoy. Lay’s American Style Cream & Onion are the perfect munchies for those that look for a scrumptious combination of cream and sour taste skilfully blended with onion and herbal flavor. People’s choice of flavours was even telling of their personality traits. And anyone who didn’t choose Magic Masala was not worth talking to.We have a 30-day return policy, which means you have 30 days after receiving your item to request a return. GenZ is spoilt for choice, and brand loyalty goes only so far with them unlike millennials who grew up on Kurkure (devoured even after endless plastic tests) and four flavours of Lay’s at the local kirana store. Made of the best quality potatoes and a chosen range of spices and condiments, the top ingredients of this formula include potato, spice extracts, ginger powder, garlic powder, onion powder, spice extracts, sugar, condiments, spices, salt, citric acid, tomato powder and tartaric acid. Hot n Sweet Chili is a relatively new flavour that has a wide variety of spices and additives. They include natural and nature identical flavouring substances, flavour enhancers 627 and 631 which is Disodium Guanylate and sodium salt of inosinic acid respectively. INS631 is prepared commercially from meat or fish or by bacterial fermentation of sugar. Deliciously offered with Maxx ridges, Maxx crunch and Maxx flavors, Maxx Macho chilli is an altogether different flavor that has a huge following among Lays potato munchies lovers. This is a completely trans-fat free formula that is 100% vegetarian.