About this deal
This reflects the important role we know PMPs play in driving impulse sales in the convenience channel,” added Owen. “In fact, products in this format already represent a mammoth three-quarters of sales in the channel, despite only accounting for 12% of SKUs.” Pladis has added a new range to its Jacob’s Mini Cheddars brand with the launch of Jacob’s Mini Cheddars Crunchlets.
We know that over a third of UK households (37.5%) already buy Jacob’s Mini Cheddars, but we’ve spotted an opportunity to welcome even more people into the brand with a totally new and innovative concept,” said Owen. The range currently includes Original, Smoky BBQ, Red Leicester, Nacho Cheese & Jalapeno and Ploughman’s Cheshire Cheese Mini Cheddars, alongside the recently launched Mini Cheddars Crunchlets. Pladis will support the launch of Crunchlets with TV, social media and out-of-home advertising, following the return of Mini Cheddars to TV for the first time in four years with its ‘Welcome to Cheddar Town’ campaign.Pladis-owned Jacob’s has launched ‘baton-shaped’ versions of its Mini Cheddars to tap into evening consumption occasions.