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W7 ULTRA PLUSH MASACRA BLACK

£5.995£11.99Clearance
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As for the aforementioned removal, it’s not that Big Mood is terribly difficult to remove—it’s just that it’s so pigmented that it required two cotton rounds soaked with micellar water to remove it completely. Still, that just goes to show the long-lasting wear power of this drugstore must-have. When selecting a drugstore mascara, you want to keep your overall goals in mind. If you have extremely light lashes, you may want a highly pigmented formula, like the e.l.f. Cosmetics’ Big Mood Mascara. If you have short lashes, a lengthening formula, like the Essence Cosmetics Lash Princess False Lash Effect Mascara, will be your BFF. If you have limp lashes, a volumizing and lifting formula—like the L'Oréal Paris Voluminous Original Mascara—can help give them more shape. verifyErrors }}{{ message }}{{ /verifyErrors }}{{

If you’re looking for a mascara that allows you to build waterproof volume with minimal effort, this is a great option. We asked makeup artist Adeloa Gboyega (who has worked with some of the biggest brands in beauty, from Bobbi Brown to Pat McGrath), for her expert tips when it comes to A* mascara application... USE ENOUGH MASCARACurl your lashes, focusing on the ends and corners. Make sure to clamp down for at least 15 seconds to allow the curl to set. It’s not often that a brand groups a moisturizer and a mascara under the same line, but considering that Neutrogena’s Hydro Boost line is all about plumping and replenishing, it makes sense. Just like the iconic moisturizer, this mascara utilizes the power of hyaluronic acidfor its hydrating and plumping benefits. The nourishing formula and the tapered wand work in tandem to provide extreme volume and a silky feel in just one coat.

When it comes to mascara, everyone has their own preference in what they are searching for. Personally, I love a full and voluminous lash look, combined with a formula that doesn't flake throughout the day and won't transfer onto my eyelid. A lot to ask for, I know. Long, lengthy lashes are usually a favourite. My go-to is Too Faced Better Than Sex mascara, but I am always testing new releases to find the very best out there, because who doesn't want to find the best mascara? This is a great choice for anyone seeking natural-looking definition (ideal for everyday makeup), as the brush deposits the right amount of product every time. To get the most from your mascara, it is so important to place your wand at the root of your lashes,” explains Gboyega. “I always recommend using the wand in a zig- zag motion, ensuring that you are working up from the root of your lashes all the way to the tip.” And yes, that open-mouth-mascara-face is basically inevitable. KNOW YOUR ANGLES

How to choose the right mascara for you?

The only con worth noting: Some online reviewers say that it can take several coats to achieve significant volume. However, we noticed fuller, elongated lashes after one swipe. When you reach the outer and inner corners of your eyes, tilt the wand vertically and brush outwards with the tip of the wand to ensure each eyelash is covered. For an optimal base, apply a layer of eyelash primer. Not only will this help mascara go on smoother (read: no clumping), it can also hold mascara in place so it lasts longer. Depending on how often you use it, you should replace your mascara every three to six months. A good rule of thumb is that if you notice a change in the consistency or smell of the product, it’s time to toss it out.

If I could only use one makeup product for the rest of my life, it would be mascara. I can have no other makeup on, but a simple swipe instantly opens my eyes, making me look more youthful and awake. With how often I — and pretty much every other makeup wearing person uses it — it makes sense to invest in a tube that truly delivers in length, volume, and staying power. Everyday there seems to be a new mascara on the market, though, giving me FOMO over whether I’m truly using the best one. Maybelline’s Lash Sensational Sky High Mascara is neither lightweight nor chunky. In just one coat, it noticeably lengthened and lifted our lashes. Also, the wand is made with spiked plastic, rather than with bristles, which we believe adds to the ultra-defined, easy-to-apply nature of the mascara. That said, the wand is very flexible (purposefully so), and the formula itself is lighter than we expected—both of which made it more difficult to adequately coat lashes from base to ends in one fell swoop. Instead, it required a few coats to achieve noticeably darker and defined lashes. But once we did apply a few coats, the results were noticeable. After waiting about 15 to 30 seconds, repeat steps 3 and 4 with a second layer. Don't apply any more than 3 layers as this can cause the formula to start flaking. Kelli Anne Sewell is a professional makeup artist and founder of Makeup by Kelli Anne, a makeup tutorial platform. It might seem obvious but, according to Gboyega, many of us aren’t using enough mascara formula to begin with. “One of my pet peeves is when I see people not applying their mascara properly,” she says. “They only get the tips of their lashes instead of fully coating their lashes with the mascara.” Looks like we’ve gotta layer that stuff on, guys. BRUSH UP YOUR TECHNIQUEAs for your bottom lashes, turn the brush vertically. "The thinner end will help you control your application with more precision," Charlotte adds. A great choice for anyone looking to achieve a false eyelash effect without actually applying them, this mascara volumizes lashes without smudging or running. We've trialled and tested so many mascaras over the years that we've genuinely lost count. From Bobbi Brown's Smokey Eye Mascara– a cult classic – to Charlotte Tilbury's Pillow Talk Push Up Lashes, which has taken the industry by storm, we've done our fieldwork. And what we can definitively say is that the best mascaras really do have transformative effects. Selecting a formula comes down to what’s important to you. Besides benefits like volume or length, you can choose between clean and vegan formulas (like Ilia Limitless Lash Lengthening Mascara), those with nourishing oils (our favorite is UOMA Drama Bomb Extreme Volume Nourishing Mascara), and/or tubing technology that offers more water-resistance (like Tarte Tartelette™ Tubing Mascara). Your Questions, Answered What’s the best way to apply mascara?

Unlike traditional mascaras, tubing mascaras wrap around each individual lash, creating extreme length, volume, and curl. "A tubed formula is also pretty smudge-proof, since it seals a rubber-like tube around each individual lash — almost like a rain coat,” New York makeup artist Neil Scibelli previously told InStyle. Yet the tubes slide right off when removing them at night for less rubbing and pain. Lastly, while this mascara isn’t marketed as a tubing formula, that’s exactly the result it seems to deliver. As such, removing it was a bit more difficult—in fact, it was the most difficult formula to remove among those we tested. The results make it worth a few extra swipes of micellar water, though. Sure, there’s always space for some smudge-proof tubing mascaras for folks with oily eyelids (hi, it's me) or clear mascaras for when you wanna go ~au naturale~, but I personally want my go-to daily mascara to give me fluttery, extension-worthy length all the time—which is where lengthening formulas come in. Feel the same? I got you. Ahead, the 17 best lengthening mascaras tested and reviewed by our beauty editors (and selected with the help of celeb makeup artist Renée Loiz) for lashes so good, you won’t wanna wear any other makeup.Mascara wands come in all shapes and sizes, and this factor really affects the results. Whitfield recommends different brush shapes depending on whether you want more length, volume, or curl:

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