Joined in 2023 
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63 About this deal
I think having a purpose is really important. When you have a mission and a purpose that you’re passionate about, there’s no stopping you and I believe people will see that and support it. What one piece of advice would you give someone who also wants to launch their own food or drink product?
It was definitely tough getting our foot through the door of the big retailers, especially when we had a product that a lot of people didn’t completely understand at first, but through marketing and building a brand we managed to make enough noise to get noticed after a while. You can now find CanO Water in Tesco, Morrison’s, WHSmith, Co-op, Budgens, Londis, Spar and Holland & Barrett, among others. Deep down we always believed it would be a success, I guess. We were hell bent on making this work. For me personally it was probably after two long, hard years when people finally started to recognise our mission and we began to get listed with established distributors and large multiple retailers.
Cano Water has partnered with Hasbro to launch a limited edition range of Cano Water spring water cans, to celebrate the launch of Transformers Rise of The Beasts movie. There are seven different character designs to collect: Optimus Prime, Optimus Primal, Mirage, Bumblebee, Cheetor, Airazor and Scourge. Each box of 24 cans contains a random selection of characters. The hunt is on to find all seven characters to be in with a chance of winning hundreds of unique Transformers prizes. If fortune is truly on your side, you could win the legendary Robosen Optimus Prime grand prize. So gear up, join the fun and Don’t Bottle It! Sustainability is a big deal right now, so very excited for what you’ve all created. What was the inspiration behind it?
We’re three close friends who grew up in the same town. With over a decade of experience in branding and graphic design, Perry decided to apply his skills to his new venture. With the vision of creating a product that has an impact visually as well as functionally for the environment, Perry teamed up with his good friends Ariel and Josh to help further develop the idea and launch CanO Water. Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services. We believe that engaging with your customer is really important, through sampling and events we’re able to meet and educate our target audience and educate them on the benefits of CanO Water.
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Popular favourites (like Evian, Highland Spring, Volvic, San Pellegrino, Perrier, Glaceau SmartWater etc)
The inspiration was twofold, initially to bring the bottled water market into the 21st century by using more sustainable alternatives to plastic but also to create something what looked good and functioned well! All in all, to create something with a purpose and not just another brand that slipped into an already saturated market. Getting the marketing right is a critical element for any brand, but typically it’s harder for food/drink brands to get a cult following. You have managed to achieve this, so what makes people love CanO Water? We used our own money until we found investment. It wasn’t a great deal but it was definitely a commitment… NID cookie, set by Google, is used for advertising purposes; to limit the number of times the user sees an ad, to mute unwanted ads, and to measure the effectiveness of ads. Records the default button state of the corresponding category & the status of CCPA. It works only in coordination with the primary cookie.Hotjar sets this cookie to identify a new user’s first session. It stores the true/false value, indicating whether it was the first time Hotjar saw this user.
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