9/38 Very Light Blonde Golden Pearl Wella Koleston Perfect Me+ Rich Naturals 60ml

Product Information

As well as deciding on a colour product for your client’s grey coverage, consider the Wella Professionals services and techniques available. Here are our go-tos for camouflaging salt ‘n’ pepper strands... 1. Root Touch-Up This is the classic root coverage, designed to disguise grey regrowth coming through. Try it with Koleston Perfect for 100% coverage, Koleston Perfect Intense Naturals for 100%, opaque coverage or Illumina Color to achieve 100%, translucent coverage. 2. Express Touch-Up Up to 85% naturally derived ingredients* *from 80-85% depending on the shade Features and Benefits 7/Concern While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour

Try: Demi-permanent Color Touch, which is an ammonia-free hair colour that creates a radiant finish, or opt for Color Touch Plus to achieve up to 70% grey coverage. You can also try semi-permanent Color Fresh for up to 30% coverage. What type of coverage do they want? Find out if they’re hoping for a soft blend or more opaque coverage. This is key before mixing up a formula, as it’s essential you choose the right colour product. Try: Your favorite Blondor product for highlights, Blondor Freelights for balayage or Color Touch to create lowlights.Combine Koleston Perfect Deep Browns hair colour with Welloxon Perfect for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers. Regimen indications Ultra-precision ME+ dye technology for true-to-tone color. For info on ME+ dye technology consult https://www.wella.com/professional/en-US/hair-color/koleston-perfect/koleston-perfect#/?_k=m0qia0 Features and Benefits 2

ATTENTION: THIS PRODUCT IS INTENDED FOR USE BY LICENSED COSMETOLOGISTS ONLY. USE BY NON-LICENSED PERSONS MAY RESULT IN UNSATISFACTORY PERFORMANCE. HAIR COLOR PRODUCTS MAY CAUSE ALLERGIC REACTIONS, WHICH IN RARE INSTANCES CAN BE SEVERE. CONDUCT HYPERSENSITIVITY AND ALLERGY PATCH TEST 48 HOURS PRIOR TO EACH APPLICATION. READ AND FOLLOW INSTRUCTIONS CAREFULLY. CAUTION: THIS PRODUCT CONTAINS INGREDIENTS THAT MAY CAUSE SKIN IRRITATION ON CERTAIN INDIVIDUALS AND A PRELIMINARY TEST ACCORDING TO ACCOMPANYING DIRECTIONS SHOULD FIRST BE MADE. THIS PRODUCT MUST NOT BE USED FOR DYEING THE EYELASHES OR EYEBROWS. TO DO SO MAY CAUSE BLINDNESS. WEAR SUITABLE GLOVES. PRODUCT NOT INTENDED TO BE USED ON CHILDREN. KEEP OUT OF REACH OF CHILDREN. Additional Legal Text Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. LightenerColour's world is fascinating and exciting and every day there is something new to discover. Koleston Perfect allows individual and always different color solutions. Multiple shades with a possibility of unlimited use from the creative point of view. Koleston Perfect convinces with a unique tonal spectrum and ensures a bright and brilliant colour for longer. Its shades are able to satisfy the most different colour requests. Thanks to the possibility of mixing the shades together, you get a really wide variety of colours, almost unlimited, from which you can choose the right tone for you. Thanks to Koleston Perfect and the most up-to-date techniques, your hairdresser can turn your requests into reality enhancing your beauty. While we can’t lift the lid on every secret your stylist has up their sleeve, we’re giving you a little more insight into how the Wella hair color charts are used. Now, you know what ‘color chosen’ means – it’s the desired hair hue – while the ‘starting point’ is a combination of the hair history and the underlying pigment. Let’s break each of them down… Hair History It’s vital to add enough natural to your client’s target shade. This is how you ensure the finished look appears flawlessly natural. The Koleston Perfect Pure Naturals family features a spectrum of warm and cool tones, each offering up to 100% coverage of greys. Not sure how much to use? Add in ⅓ of a Pure Naturals shade on hair that’s 30%-50% grey and ½ of a Pure Naturals shade for hair that's 50%-100% grey. 2. Cover Stubborn Greys First In the hair, that is. When you’re lightening sections around the hairline, elevate the hair slightly up and away from the face to create tension, which allows you to apply color more evenly. Then, sweep the color in fine motions for highlights that truly sparkle. 4. Keep the Crown Natural

You should always apply color to the most stubborn grey hairs first. As they’re more resistant to color, they’ll benefit from the extra development time.Dermatologically tested* *dermatologically tested for skin irritation – an allergic reaction may still occur – always perform an Allergy Alert Test Features and Benefits 6

So, if you're wondering 'what color should I dye my hair?' or 'how do I know what color suits me?' you can find out with our color chart guide. Consider this your chance to demystify the salon experience, and your opportunity to 'try on' a hair color before you fully commit. Colorists, read on to brush up on the skills you’ve already expertly honed. Are you a colorist creating Illuminage for your client? Follow these top tips to get a flawless finish every time… 1. Use Illuminage Clear Sheets For the softest finish, sweep Blondor away from the crown, so the roots here remain natural. This ensures Illuminage looks sun-kissed and seamless without changing your client’s color too dramatically. Top tip, partner with Illumina color to lighten the hair up to 3 levels and achieve soft transitions. 5. Build the Brightness Up

3. The Color Circle

If you spend more time sitting in the salon chair than you do coiffing hair behind it, you might think your colorist simply glances at a hair color chart before choosing your next ultra-flattering shade. However, there’s a lot of knowledge behind every formula they mix, even if they make each decision, suggestion and technique look utterly effortless. Made with 100% recycled aluminum tube* and plastic cap** *95% post-consumer recycled aluminum and 5% post-industry recycled aluminum. **post-consumer recycled polypropylene Features and Benefits 8/Result However, there are two key differences between Illuminage (above right) and balayage (above left), and the first is in the placement of those lighter, brighter ribbons. While a traditional balayage technique starts closer at the root and creates an overall lighter look, Illuminage is designed to lend a more luminous, lit-from-within, sun-kissed effect. How, exactly? By using Blondor Freelights to contour and accentuate the face-framing layers, as well as gradually lighten the lengths and ends for a softer halo of brightness. Getting a halo effect from Illuminage is all about brightening the perimeter of the face, so make sure you focus pre-lightener in this area. Feather lightness to the hairline to brighten and accentuate this area. You could also add in some graduated layers to really help contour your client’s features. 3. Create Tension Koleston Perfect is always mixed with Welloxon Perfect to achieve outstanding colour results. After Treatment: using PH optimizes care products will enable better colour retention. The perfect partners for Koleston Perfect is INVIGO brilliant shampoo and INVIGO Post colour treatment. Warnings