BECCA Ultimate Coverage 24 Hour Foundation 30ml Shell

Product Information

The buildable full-coverage foundation effortlessly masks imperfections while promising not to clog your pores, delivering ultimate breathability. Upon application, the sumptuous fluid melts seamlessly into skin, creating a silky airbrushed effect. Coming in a wide range of shades, the foundation will suit all skin tone and types. Each shade is carefully developed to consider neutral, cool, and warm undertones in both light and dark varieties. No matter the shade you choose, you can be sure you’ll benefit from coverage that’s transfer and water-resistant while remaining true to colour. Having said that, after setting it it's still not a great finish and does highlight texture a lot for a matte foundation. use of the content you supply does not violate these Terms of Use and will not cause injury to any person or entity. The first time I tried this foundation, I had to remove it and start over as it looked awful. I tried a couple of different brushes as well as a beautyblender but somehow it actually accentuated my pores.

The changing influencer landscape has made the Hill model incredibly tough to duplicate. “We are seeing a shift toward micro-influencers playing a bigger role rather than the macro-influencers, and this is due to saturation in the beauty space,” says Amra Beganovich, co-founder of digital marketing agency A&E and an influencer with the handle clubfashionista. “Big influencers had become so staged and overproduced that they lost touch with their audience.” Clarify skin and give it full coverage that feels like a featherweight sheath of hydrating moisture with the Becca Aqua Luminous Foundation. The foundation makeup for an impeccable complexion, Becca products help to refract light away from those little unsightly imperfections such as discolouration, acne and dark under eye circles, for a natural-looking flawless finish. Inside a vast company juggling several makeup brands—in addition to Becca, Too Faced and Smashbox, there’s MAC, Bobbi Brown and Tom Ford Beauty—Becca didn’t manage to find sure footing. “The brand hasn’t evolved much and struggled to stay relevant,” says Melissa Hibbert, a makeup artist and brand consultant. Patricia Valera, founder of brand development agency Beautybrandr, agrees, saying, “Becca can be a case study for what happens to a brand that doesn’t have a crystal-clear point of differentiation in this day and age. Today, even large brands don’t have the luxury to rely solely on having pretty colors. They need to have a deeper meaning.” Becca’s best foundation to instantly camouflage all skin concerns from covering pores & acne to hyperpigmentation & redness. Shown to stay colour true all day, the 24-hour long wearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. Humidity, sweat, water & transfer resistant, the breathable full coverage foundation instantly smooths the skin and covers all imperfections without clogging pores or looking cakey for 24 hours, with immediate & all day moisturization. I would like to believe that this is the end of the closures, but I think there will be a lot more.”Designed to be lightweight without compromising on coverage, BECCA’s foundation delivers 24-hours of lasting power to ensure day-long perfection. It’s formulated using both concentrated pigments (21%) and water (22%), ensuring an optimum balance between colour and flexible comfort. You’ll be treated to a finish that looks and feels completely natural, helping to disguise blemishes including hyperpigmentation, discolouration, redness and acne. I wouldn't buy any other foundation because being over fifty I need the best coverage and flawless look A full coverage liquid foundation featuring 24-hour, water & transfer resistant wear with a breathable, natural finish. So, one warning: this foundation works best with a sponge. For whatever reason, it sits on my skin in a whole mess when I use a brush but a blending sponge gives the perfect flawless finish.

In 2011, Robert DeBaker, ex-CEO of Korres North America, became president and CEO of Becca. In 2012, Luxury Brand Partners acquired the brand at a bargain price in a move industry sources describe as almost a favor to the lagging property. The company had been focused on developing brands to energize the professional beauty sector, and Becca’s traditional retail approach was an anomaly for it. Following its departure from Sephora, the brand went the drugstore route in places like Duane Reade, and its assortment ballooned to 350 products. Sign up to our complimentary loyalty programme, NDULGE and make shopping with us even more rewarding.Always luminous, Becca foundation is an essential cosmetic application for daily use, designed to match your skin tone. Becca's bestselling highlighters overshadowed its complexion products. Complexion products tend to drive loyalty and replenishment. The caption provided more details: "The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At Becca, an accumulation of challenges, together with the global impact of COVID-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021." that violates any law, statute, ordinance or regulation (including, but not limited to, those governing export control, consumer protection, unfair competition, anti-discrimination or false advertising); Galina Achkasova-Portianoi, a freelance beauty journalist and founder of The Curiosity Gap content destination, says, “Rebecca engaged in an open conversation about the need for age and race diversity of the models used in her brand’s editorials and created makeup that made customers look and feel good as well as enhanced their individual features and skin tones, somewhat unheard of at the time.”

Shown to stay color-true all day, the 24-hour long-wearing formula balances coated pigments with water to deliver flawless full coverage with an undetectable, natural finish. The breathable foundation instantly smooths the skin and covers imperfections without clogging pores, or looking cakey for 24 hours, with immediate & all-day moisturization. Expertly developed with a balanced range of warm, cool and neutral undertones, BECCA’s evenly balanced shade range covers the lightest to the deepest skin tones. Why It's Special Arriagada says, “Awareness for the brand was a challenge, though the products were beautiful, until the Jaclyn Hill collaboration, which was the collaboration that signaled the beginning of the social media influencer wave. The response was unprecedented, and it took the brand to the stratosphere.” Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. Steven Schapera, who’s continued to be involved in the beauty industry with haircare brand London Labs and incubator Invincible Brands, and Andrea Harwood, previously CEO of supplement company WelleCo, were co-founders of the brand. Shortly after its launch, Becca entered Sephora in the United States. I added a drop of The Ordinary's Argan Oil to mix into the amount of foundation I was going to wear, and it makes the foundation a hundred times easier to work with. It blends better, feels more comfortable, and looks more natural without compromising on coverage. Australian makeup artist Rebecca Morrice-Williams started Becca in 2001. She was an early advocate for diverse shade ranges and insisted that retailers carry the brand's full product assortment.Opened or used products that you are not completely satisfied with can be returned for an exchange within 28 days of that is, or may reasonably be considered to be submitted in extreme volumes and as such be deemed as ‘spam’; In its post-Hill existence, Becca enlisted the celebrities Christy Teigen, Khloé Kardashian, Malika Haqq and Barbie Ferreira to spark interest, but nothing replicated the frenzy Champagne Pop had whipped up. Meanwhile, the initial beauty influencer mania was ebbing, and the makeup machine it built ran out of gas. The pandemic certainly hurt the makeup segment—according to The NPD Group, prestige makeup sales in the United States decreased 34% last year—but it had been sliding in advance of the health crisis. In 2019, Lauder registered impairment charges for makeup brands Becca, Too Faced and Smashbox. For any content that you submit, you grant Space NK a perpetual, irrevocable, royalty-free, transferable right and license to use, copy, modify, delete in its entirety, adapt, publish, translate, create derivative works from and/or sell and/or distribute such content and/or incorporate such content into any form, medium or technology throughout the world without compensation to you. On Wednesday, Estée Lauder Companies Inc. revealed it has decided to close Becca Cosmetics at the end of September.