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YourZooki - Vitamin C Zooki - Vitamin C 1000mg Liquid Sachets - Alchohol Free, Vegan, Soy Free, Natural Ingredients - Immune System, Skin & Energy Support (Citrus Orange, 30 Count (Pack of 1))

£9.9£99Clearance
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For many of these processes, vitamin C acts as something called a co-factor. This means that the enzymes that perform all these functions in the body need vitamin C to make them work. When we’re talking about energy levels specifically, vitamin C is needed to activate the enzymes that lead to energy production in our cells’ mitochondria. Without enough vitamin C, everything just slows down and we start to feel sluggish. Immune System Defense: Vitamin C is a vital nutrient for immune function. Zooki Liposomal Vitamin C helps strengthen your body's natural defence mechanisms, supporting the production of white blood cells and antibodies that fight off infections. By incorporating this supplement into your daily routine, you can give your immune system the boost it needs to stay resilient. Helpful information on the advertising rules and examples of previously published ASA rulings based upon topics, issues and media channels. We know that vitamin C is an antioxidant - which means that it helps protect our cells from damage. But did you know it also:

They wrap nutrients in the very same lipids that are found in the walls of your cells. These bodyguards form protective shields around the nutrients which deliver them directly into your system. Zooki wrap Vitamin C in lipids using only 100% natural ingredients anddo notuse alcohol solvents, such as ethanol, that are typically found in liquid supplements. Unlike most Vitamin C which is sourced from genetically modified corn syrup, Zooki use a process known as the "Smirnoff-Wheeler (SW) pathway". This is the exact same pathway that oranges use to make Vitamin C - keeping it natural.The ad must not appear again in the form complained about. We told YourZooki Ltd not to claim their product was “liposomal vitamin C” or make similar claims about the liposomal nature of the product unless they held adequate substantiation for those claims. LivOn Labs, manufacturers of Altrient® liposomal vitamin C, launched the world’s first liposomal vitamin C in 2004, pioneering the use of cutting-edge Liposomal Encapsulation Technology in vitamin C delivery. They achieved a level of stability and absorption never before accomplished in the food supplement industry by using a patented liposomal process to encapsulate nutrients in microscopic bubbles that ensure that they can pass through the digestive system in an efficient way, allowing for maximised absorption into the bloodstream and then on to the cells. We all think we know about vitamin C, right? We know we need to eat a bit of fresh fruit occasionally and if we get a cold that's what we should take for a couple of days but otherwise it's nothing we need to worry about too much. Signs and symptoms of vitamin C deficiency develop after a few weeks to months of vitamin C depletion. Severe vitamin C deficiency, although very rare these days, can lead to the development of a condition known as scurvy, which is related to defects in connective tissues and collagen. Early signs & symptoms of vitamin C deficiency Abundance & Health Ltd, understood that Vitamin C Zooki did not contain liposomes, and challenged whether the claims about the liposomal nature of the product were misleading and could be substantiated.

Antioxidants, such as vitamin C, donate some of their electrons to free radicals without turning into free radicals themselves This neutralises free radicals, acting as a natural ‘off’ switch, and reducing oxidative stress, which is the imbalance between antioxidants and free radicals in the body. In other words, they come in to help ‘clean up the mess’ that has been left behind from our natural bodily processes of metabolism, energy production and detoxification. The YourZooki marketing claims were deemed to have breached the CAP Code (Edition 12) rules 3.1 (Misleading advertising) and 3.7 (Substantiation) and in future they must not refer to "liposomal vitamin C" or make similar claims about the liposomal content of the product unless they hold suitable evidence to substantiate the claim.You might remember learning at school about the sailors in the 18th century who were given limes to prevent scurvy. That's how vitamin C was originally recognised as something important for health. And here’s an interesting fact. Almost all other animals on the planet can make their own vitamin C, but for some reason humans, plus a few other species, lost that ability somewhere in the dim and distant evolutionary past because of a rogue genetic mutation. So that’s why we need to get it from what we eat and drink. Do I need to take vitamin C? YourZooki Ltd explained that Liposomal Vitamin C was an emulsion containing phospholipids, such as phosphatidylcholine, which was wrapped in layers around the vitamin C, and that the term “liposomal” was an inherent characteristic of the product's composition rather than a claim. They said that liposomes came in many forms and were widely present in many consumer products. Vitamin C supports the normal functioning of the nervous system. It plays a role in the production of norepinephrine, our ‘get up and go’ or ‘fight or flight’ neurotransmitter, and dopamine and serotonin, important neurotransmitters that support our moods and motivation (6). It also protects our brain cells from the harmful effects of oxidative stress via its antioxidant activities. Vitamin C and iron absorption

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