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JVC LT-43CF810 Fire TV 43'' Smart 4K Ultra HD HDR LED TV with FreeviewPlay (Renewed)

£9.9£99Clearance
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The JVC fared a little better than expected in our testing. In SDR mode, its default Standard picture preset puts out a maximum brightness of around 369cd/m² and achieves a very respectable contrast ratio of 5,329:1 even with all the contrast– and colour-enhancing features turned off. Fire up HDR mode, and peak brightness increases to 400cd/m² while contrast remains high at 5,358:1. As the JVC employs a VA-type LCD panel, it has a familiar set of pros and cons. Viewed head-on, it supplies a surprisingly vivid, high-contrast image. Move even slightly away from head-on, however, and the contrast and colours fade away rapidly; the viewing angles are narrow at best. As a result, wall-mounting it above eye-level is a no-no, and you’ll want to be seated directly in front wherever possible, which may be awkward in many living rooms. The biggest issues with the JVC, however, are that it struggles with both motion and upscaling – two key performance elements of any self-respecting 4K TV. I didn’t expect much given the 60Hz refresh rate, but the panel’s slow response time is painfully obvious. It’s not too noticeable in brighter scenes, but detail and colours are smudged by horrible blur in darker moments. Similarly, while images look crisp in 4K when the camera is moving slowly, fast action and sports shows up the panel’s limitations, with detail becoming flattened and indistinct. At first, I tested this feature on a 1080p Blu-ray of The Martian, before moving on to a 480p and then an HD version of Arrested Development. Colours looked rather drab, which made the image less lifelike, although the upscaling overall was smoother and less noisy than that I experienced with the Hisense 50A7100FTUK. Sound quality

look: JVC Fire TV Edition 4K HDR TV | TechRadar First look: JVC Fire TV Edition 4K HDR TV | TechRadar

Let’s not forget this is a TV and not just a screen. With Freeview HD built in, you get access to over 70 channels – 15 of which are HD. There’s a 14-day Electronic Program Guide (EPG) so you can plan ahead, and ensure you never miss the unmissable again. All the world’s musicians ready to play The JVC LT-55CF890 features two 20W speakers that support DTS HD and DTS Virtual:X. Unlike the 50- and 65-inch models, there’s no Dolby Audio. However, DTS Virtual:X does a good job of creating a large, immersive sound. The 4K display supports Dolby Vision and HLG HDR formats, and the speakers take advantage of both DTS HD and DTS Virtual X audio. But, how does it perform? DesignIt’s important to note that when shopping for gadgets and technology products, it can be tempting to go for the lowest price possible. However, be wary of retailers that offer prices that seem too good to be true. Some less reputable retailers may sell counterfeit or low-quality products, which can be dangerous and not perform as well as the genuine product. One place the JVC does trip up is in its latency. Even in its built-in Game mode, the TV displays a lag of 42ms. The result was even worse than the 33.8ms achieved by the Hisense A7100, which doesn’t have a game mode at all. Picture quality and HDR would be nothing without content to showcase them, of course, and that’s where Fire OS truly shines. It’s a shame, then, that Dolby Vision content in the Disney+ app suffered from some horrible juddering during our testing. Netflix was seemingly unaffected but watching content via Disney’s streaming service was blighted with hitches and jerks throughout. Once you notice it, it’s very distracting. Hopefully this is something which can be ironed out with a future software update. Once you’re into the Fire TV interface proper, you’re faced with a familiar set of tiles offering apps, recently watched programmes and suggestions of things you might want to watch. In addition to the usual suspects, you’ll also notice tiles for the TV’s various HDMI inputs and terrestrial TV tuner. These inputs are treated just like apps or watched programmes, so if you regularly use the HDMI 4 port, for instance, then that gets pole position in your recently watched list.

JVC Fire TV Edition review: An affordable 4K HDR Alexa TV

The JVC Fire TV Edition has 4GB of storage space built in – and you can add more using the two built-in USB ports. That opens things up to the games section of Fire OS, and to make sure that you get that spot on the high score table, you can always connect a PS4 or Xbox One gamepad via Bluetooth. Alexa is waiting and ready to serveThe presence of Dolby Vision is particularly good news for a budget model. ‘Dynamic’ HDR formats such as Dolby Vision are capable of adapting to the limitations of low-end 4K TVs, whereas ‘static’ HDR formats such as HLG and HDR10 rely more heavily on a TV’s natural talents. At this price, those talents are routinely in short supply. JVC Fire TV Edition review: Key specifications Upscaling is somewhat disappointing. While the image is sharp, colours appear washed out compared with the TV’s handling of native 4K content.

JVC 4K ultra HD TVs - Cheap JVC 4K ultra HD TV Deals | Currys JVC 4K ultra HD TVs - Cheap JVC 4K ultra HD TV Deals | Currys

Other TVs support some apps, but as we’ve seen recently with older Samsung sets, Netflix support can be pulled at any minute. With Fire TV at the heart of things, you can set your mind at ease. The JVC Fire TV Edition is a 4K HDR TV though, and therefore supports the HDR10 standard, as well as the dynamic Dolby Vision HDR format. However, we’ve found that cheaper sets generally struggle with premium Dolby formats – either to draw out the quality, or play the format at all – and you may not want to buy this set for that purpose. The TV comes in three sizes – 40in, 49in and 55in – and all three have support for the HLG, HDR10 and Dolby Vision formats. That means you should be able to enjoy streaming HDR content from any of the main providers, with the added bonus that you’ll get the best results on any streaming service with Dolby Vision support, which currently includes Disney+ and Netflix. Those colours aren’t as intense as they should be in HDR mode, though, so don’t expect the kind of eye-popping colour which you get from pricier sets – the JVC covers a mere 70% of the DCI-P3 colour gamut, which is far less than even many mid-range TVs. By the same metric, even LG’s affordable UM7400 managed to cover 82% of DCI-P3.All three sizes of the JVC Fire TV Edition deliver 4K images in eye-popping HDR. What does that mean? Well, remember when Full HD was the watchword? Full HD means you’re getting 1,920 x 1,080 pixels, but with 4K you’re upgrading to 3,840 x 2,160. With almost four times the pixels, everything looks sharper than you’d ever imagined possible. The LT-55CF890 features the old Fire TV interface and not the all-new Fire TV experience available on some of its streamers. It’s large and straightforward to navigate with tabs for the home screen, live TV, your videos, movies, TV, apps and settings.

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