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It is a 150-pages photobook, with behind-the-scenes pictures taken during the album photoshoot and the "Scientist" music video shooting. AllMusic's David Crone concluded his review by saying the album is Twice's best release to date and that it "surpasses expectations, infusing the group's love-centric lyricism with newfound confidence and creative flair. In addition to these, teasers for the music video of "Scientist" were released days ahead of its release. Following Eyes Wide Open (2020), Formula of Love: O+T=<3 is Twice's third Korean-language studio album.
Jihyo noted that the song is about "asking for truthfulness and sincerity from a person who is full of his/herself and doesn't realize what pure love is".
At the end of the music video of Twice's first English single, " The Feels", a full-length album scheduled to be released in November 2021 was teased. Raj of NME gave the album a five-star rating, citing it as a "masterful win befitting [Twice's] global expansion". Raj compared it to Twice's song "Scandal" ( Taste of Love), for having "the same calculated and dangerous allure". It consists of sixteen tracks, including the group's first English single " The Feels" and lead single " Scientist". out of 5 rating, praising Twice and the album's producers for presenting a "cohesive record", but stressed that it "could have been trimmed to 10 strong cuts".
Like Ooh-Ahh" • " Cheer Up" • " TT" • " Knock Knock" • " Signal" • " Likey" • " Heart Shaker" • What Is Love? The physical album comes in a total of 4 versions, "Study About Love", "Break It", "Explosion" and "Full of Love". TWICE [Formula of Love: O+T=<3]" [The Ultimate Recipe, Finally Found – TWICE [Formula of Love: O+T=<3]].On October 24, JYP Entertainment released a mockumentary-style trailer featuring Twice members dressed up as scientists at the "Twice Love Lab".
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