Fisher-Price Counting and Colors Uno

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On June 11, 2010, Mattel launched Monster High, a fashion doll line featuring the teenage children of famous and well-known monsters like Dracula, Frankenstein, Cleopatra, Gorgon, Werewolf, and The Mummy. [82] [83] It led to popularity and cult following success which Mattel translated into two spin-offs, each with a different focus than Monster High; Ever After High in 2013 [84] [85] and Enchantimals four years later. In 2011, Hot Wheels set a new world-record for a jump made by a four-wheeled vehicle at the 100th anniversary of the Indy 500. [86] The 332 feet jump broke the previous 301 feet record set in 2009. [86] On January 29, 2018, Mattel and Chinese internet technology and video game company NetEase formed a joint venture mobile publishing and development studio, Mattel163, aimed at creating apps based on the former's key brands. [107] [108] [109] That same year, American Girl released “Create Your Own,” allowing kids to create a doll from scratch and customize everything including facial features, hair, accessories and outfits, and the doll’s favorite places and hobbies. [72] Company reorganization and production partnership increments: 2018–present [ edit ] Mattel doubles down on Uno with a new card game called Dos". The Florida Times-Union . Retrieved June 23, 2023.

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Syndication Marketplace" (PDF). Broadcasting & Cable. World Radio History. November 10, 1986 . Retrieved October 17, 2021. Zahn, Jamesdate=July 30, 2020 (July 29, 2020). "Exclusive: Fred Soulie named Senior Vice President, General Manager, Mattel Television". The Toy Book . Retrieved June 2, 2021. {{ cite web}}: CS1 maint: multiple names: authors list ( link) Kolirin, Lianne (April 28, 2020). "Prince Harry records special 'Thomas & Friends' episode". CNN . Retrieved December 8, 2022. The card game Uno (now stylized as UNO) was invented by Merle Robbins in 1971, [39] and was acquired by Mattel in 1996. [40] Acquisitions Stein, Scott (June 14, 2019). "Hot Wheels ID adds Amiibo-style magic to its cars". CNET . Retrieved November 17, 2022.Martinez, Edecio (November 19, 2012). "National Toy Hall of Fame". CBS News . Retrieved May 5, 2022. Bates, James (July 9, 2002). "Mattel, Warner Bros. in Licensing Deal". Los Angeles Times. Archived from the original on September 24, 2015 . Retrieved February 16, 2022. Handrahan, Matthew (January 30, 2018). "NetEase and Mattel launch new game studio". GamesIndustry.biz . Retrieved June 23, 2023. Thomas And Friends Launches Collaboration With the United Nations". Look to the Stars. September 9, 2018 . Retrieved September 13, 2022.

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Whelan, Robbie (January 7, 2023). "Disney Princesses Return to Mattel as Barbie Maker's Turnaround Ambitions Grow". The Wall Street Journal . Retrieved January 16, 2023. Townsend, Matthew (July 19, 2016). "Mattel Nabs Universal's 'Jurassic Park' Toy License From Hasbro". Bloomberg Businessweek. Archived from the original on July 12, 2017 . Retrieved June 1, 2022. Sozzi, Brian (November 6, 2020). "Mattel CEO: Barbie, Hot Wheels, 'are resonating' with consumers during pandemic". Yahoo News . Retrieved January 31, 2023.

NCircle, Mill Creek Entertainment Announce Agreement with Mattel". License Global. August 31, 2021 . Retrieved November 7, 2021. Grassullo, Stephanie (January 30, 2018). "Mattel, NetEase Launch Mobile Games Studio Mattel163". The Toy Insider . Retrieved August 26, 2022.

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Disney and Mattel team up to launch re-imagined line of Disney Princess dolls". Good Morning America. ABC News. January 5, 2023 . Retrieved January 16, 2023. The Barbie Dreamhouse made with cardboard and paper made its debut in 1962, [27] when also the Astronaut Barbie, the first of many space-themed iterations of the doll, was introduced. [28]In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products. [29] Barbie traveled to the moon four years before Neil Armstrong. [30] In 1967, Mattel released a toy astronaut with space vehicles and a moon base for boys, with a gumby-like central character named Major Matt Mason. [31]a b "Mattel Promotes Steve Totzke to President and Chief Commercial Officer". License Global. Informa. April 5, 2022 . Retrieved June 1, 2022.