Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too

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That’s why entrepreneurship is a young man’s game: you need a lot of stamina to get your business and your personal brand off the ground. We should care desperately about everything, yet not care at all what anyone else thinks. Someone will always be trying to tear you down. Of course, it's annoying that he puts his fans to mention his first book in each paragraph; their stories are very boring here and there.

So all in all, I found CRUSHING IT! to be a fun, inspiring read. If you are already familiar with the first book, you can probably just skim over the earlier sections of the book, since they are a recap of the original principles. It was interesting to see all the examples of successful entrepreneurs. School and the nine-to-five grind are not going anywhere… People are so scared they’ll be wasting time if they try to build a business, even when their time isn’t valuable.” Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*** off.” When it comes to professional opportunities,” Vaynerchuk notes, “this is the best time to be alive in the history of humankind.” Social media personality Shaun “Shonduras” McBride has once defined entrepreneur as “someone who finds a way.”

crush it

Speed in the micro is just as crucial as patience in the macro. To receive something, you have to do something to get it. Work Gary" explains how you can make the most on the biggest social media platforms, but don't offers too much details or profound ideas of how you can use them strategically in your interest. While I appreciated the brevity of the book, it did come off as though he was trying to get you to read his 2009 book, Crush It. Which, is a bit weird. Some of the information in the book is out of date now, specifically the chapter focused on Musicaly and the chapter on Voice First seemed out of place. But I will hand it to Gary, he is not afraid of new technology and has a way of getting people to try out those platforms because you really never know what could come of it. True, sometimes fakes start off well, but the audience is pretty great in noticing fakes and, in time, they fail. But there’s one more reason Gary likes Snapchat so much: it is where you can be an authentic human being.

To overcome these anxieties, Gary advised starting with the right intention. Why do you want to be an entrepreneur? Building an internet presence, according to Gary, takes seven things plus one. Even if you don’t create a brand, living by these principles will enrich your life. Intent: True, the book never once mentioned the word “influencer,” but if the description above doesn’t spell “influencer” for you, then you’re not reading something correctly. Whether it’s to share your knowledge or to help people, to have fun with a creative outlet or to create community, to build something that leaves a legacy or to make other people enjoy their lives more—these are all great reasons to start a business. Fear of seeming vain” – Building a personal brand at scale means appearing narcissistic. You’ll also look like an idiot, but everyone’s a jerk “until they’re a pioneer.” You can’t care about what anyone says or thinks of you.Over 3 billion snaps are created each day on Snapchat, where over 60 percent of ads are watched with the audio on. If you’ve watched Dead Poets Society, you already know that this is where not only business, but actual, authentic life begins: with passion.