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How A Splash of Premium Vodka and 2 Parts Diddy Catapulted Cîroc". MadameNoire. 11 April 2011 . Retrieved 6 December 2014. a b c d "My life in food: Jean-Sebastien Robicquet, founder, Cîroc vodka". Independent.co.uk. 15 August 2013 . Retrieved 2 September 2015. a b c Carruthers, Nicola (12 June 2018). "Cîroc vodka moves into brandy". The Spirits Business . Retrieved 8 October 2021.
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Paine, Jake (30 December 2009). "Diddy & Ciroc Offer Cabfare and Metrocards For New Years Eve". HipHopDX . Retrieved 16 July 2022.
When the brand was launched in 2003, NFL football player Earl Little was one of the first American brand ambassadors to promote the beverage in the U.S. market. [20] It was introduced to nightclubs and venues throughout the United States and marketed especially in cities such as Atlanta and Miami. Brand Development agency Haines McGregor are responsible for Global research, positioning and identity development for Cîroc. The work included the development of brand guidelines and growth driver tool-kits for all markets. [ citation needed] a b Notopoulos, Katie (12 December 2018). "Cîroc Ads By Diddy And Others Violate FTC Rules On Influencer Ads Once Again, An Advocacy Group Said". Buzzfeed News.
Vodka CÎROC™ Vodka
Cîroc is a brand of alcoholic beverages produced in France since 2003 and owned by the British-based multinational alcoholic beverage maker Diageo. [1] [2] The brand family includes vodka, flavored products containing vodka, and brandy. Since 2007, the marketing and promotion for Cîroc in the United States has been handled by Sean Combs in an "equal-share venture" with profits from the brand being split between Combs and Diageo. [3] Etymology [ edit ] a b Banks, Alec (2017). "How Diddy Became the Highest Paid Musician Without Releasing an Album". High Snobiety . Retrieved 9 October 2021. Diddy (10 August 2017). "Hip Hop Can Get Money Together!". YouTube. Archived from the original on 13 December 2021. a b "United States Code of Federal Regulations 27 CFR 5.22(a) Standards of Identity for Distilled Spirits". Heine, Christopher (17 November 2015). "Sean 'Diddy' Combs Is Rebranding Ciroc for the Millennial Mindset". Adweek . Retrieved 9 October 2021.Ketchum, William E. III (17 October 2016). "DJ Khaled Talks Becoming the Face of CÎROC Mango, Forthcoming Book & Love for Hillary Clinton". Billboard. Cîroc's vodka is distinguished from nearly all other vodkas by being derived from grapes, rather than using grain, potatoes, or maize (corn). It is distilled to a very high level of alcohol by volume (ABV) concentration– about 96% (roughly the practical limit of ordinary distillation practices due to the ethanol and water becoming an azeotrope mixture) and is not aged or flavored before being diluted with water to 40% ABV (80 U.S. proof) for bottling, and thus fulfills the criteria for labeling as vodka (which in the United States requires at least 95% distillation concentration and 40% ABV bottling concentration for vodka). [6] Distilleride Chevanceauxin (Ciroc Distillery): Jean-Sébastien Robicquet". Difford's Guide . Retrieved 9 October 2021. Marr, Madeleine (7 February 2019). "DJ Khaled was under fire about his alcohol use. So he did something about it". Miami Herald.
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