Cashvertising: How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone (Cashvertising Series)

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Plenty of sound advice is given, though, and Whitman is likely right when he states that if you just follow these principles in your ads, you'll do better than if you hadn't... or, worse, if you had tried to be "clever" or funny in your ads. It seems much of the ad industry hasn't understood this, though -- I still see so many ads trying SO hard to be clever and funny, often inappropriately so. Many of these agencies should give themselves a "cleverectomy" and focus on clarity above all. A wise definition: "Advertising is business communication with the goal to increase sales by interesting people enough in a product or service that they ultimately trade their money for it." (p.184) If that results in a "boring" headline, so what? It'll likely convert better than the "clever" one. It's really not about being clever and/or funny, ad agencies. Short headlines enjoy a higher readership than long headlines. As headlines grow, readership shrinks.

The entire book can be seen as an active case study, as you learn the techniques Drew talks about, yet AS YOU ARE READING THEM, you catch them being used to catch your interest in the process! Very, very intriguing! How to Use the Devilishly Effective Pyramid Principal --Lure readers into your ads by understanding human eyeball behavior.

“Cashvertising Summary”

How to Turn Ordinary Words in "Money-Magnet" Copy that motivates, influences, persuades. (Yes, you can really do it.) Feature a picture of a person "looking at you". It’s one of the most powerful ways to grab people’s attention. Cashvertising” is a short but useful book in which Drew Eric Whitman uncovers the mysteries covering consumer behavior by providing insight into some basic psychological principles.

min read ⌚ How to Use More Than 100 Secrets of Ad-Agency Psychology to Make Big Money Selling Anything to Anyone If you want people to respond to your offer, you have to make it as easy as possible for them! Don’t you be the lazy one!Sentence-Summary: Cashvertising teaches you how to become an expert at marketing by using techniques like using the power of authority, following the three steps of writing a perfect headline, and appealing to the eight basic desires people have instead of spending millions on ads. To create effective advertisements, you first have to get to know their customers, their needs, and feelings. Once you get that insight, you can use it to gain a strategical advantage. We list the “Foundational Principles of Consumer Psychology” below