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Three Lions on a Shirt: The Official History of the England Football Jersey

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After nine years with Admiral, England and Umbro rekindled their relationship in early 1984. This time the manufacturer's double diamond logo appeared on the front of the lightweight polyester shirts. By the time the World Cup in 1990 came around Umbro had gone for a shirt that was complemented by a simple yet striking pattern of zig-zags and diamonds within the fabric and navy collar.

Euro 2020 begins on 11 June. The Lightning Seeds’ Jollification 25th anniversary tour restarts in September; David Baddiel: Trolls, Not the Dolls tour restarts on 10 September. I love that it’s become a song about so many things. I don’t think it was ever just about England: American baseball teams have adopted it; Werder Bremen rewrote the words one year. The lyrics seem to have gone into the vernacular. No one said “years of hurt” before. When we first recorded it, lots of people said to me – even journalists: “What’s the three lions in reference to?” We’d say: “Well, they’re on the shirt.” It’s amazing that when you think of Three Lions, people still think of the song rather than the shirt. ( Ian Broudie was talking to Rich Pelley) David Baddiel, comedian, writer and “singer” Three Lions”, referring to the England national team’s badge, has helped inspire Harry Kane and his teammates right up until the moment he slammed in the rebound from his saved penalty in extra time to send the fans wild, and ensure his country’s first major final since the 1966 World Cup victory – a 55-year wait. Fast forward a few decades and Richard was getting ready to choose an emblem of his own. He was the son of King Henry II of England and Eleanor of Aquitaine and his powerhouse of a mother also had a lion on her own family coat of arms. So Richard added a third lion to his personal crest and suddenly, we’re singing. And to this day, the three lions can still be seen flying proudly on the UK’s Royal Standard. But why they are on the England shirt?Goalkeeper shirt fans (Rob Stokes, I’m looking at YOU) won’t be disappointed either as keepers’ attire is also well documented in the book. There is something here for England fans and kit obsessives alike. Matchday embroidery, shirt numbers, variations, trim – it’s all covered in comprehensive detail and always presented in a very readable way. They ended up on England shirts when the Football Association was looking for an emblem for the kit its players would wear at international games in the late 19th century. They settled on the three lions and presumably gained royal permission (as this was 1879, that must mean that Queen Victoria was somewhat amused at the idea).

The song rang out around Wembley louder than ever after England reached the final of Euro 2020 with Wednesday night’s amazing 2-1 win over Denmark. England wore red for the first time in May 1947 against Switzerland (Image credit: Three Lions on a Shirt Book)

The England third shirt made famous by the World In Motion video (Image credit: Vision Sports Publishing) In 1974, out went Sir Alf Ramsey and Umbro and in came Don Revie and Admiral. Revie had a relationship with the Leicester-based sportswear company from his time at Leeds and brought them to the national team. With it came new designs and colours as well as a commercial relationship between kit suppliers and teams. Lydia is also a pen name of June Woolerton who is a journalist and writer with over twenty years experience in TV, radio, print and online. Her latest book, A History of British Royal Jubilees, is out now. Her new book, The Mysterious Death of Katherine Parr, will be published in March 2024. There can’t be many football kit afficiandos who are not familiar with Vision Sports’ series of match worn shirt books, driven by kit expert Simon ‘Shakey’ Shakeshaft. In each tome Shakey is joined by fellow collectors and between them, using photos of the actual shirts, they tell the story of a club’s kit history. So far Arsenal and Spurs have been featured in the weighty, coffee table editions alongside a companion publication ‘The Rangers Shirt’. The three lions is the emblem of the Football Association – which would have had to ask for permission to use it due to its royal association.

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