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5 Himani Boro Plus Antiseptic Cream 40ML x 5= 200ML

£9.9£99Clearance
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About this deal

The business philosophy of Emami Limited- "Making people healthy and beautiful naturally" and is reflected through its range of products. The Boroplus Advertising Journey

Boroplus Skin Care Cream | Boroplus Boroplus Skin Care Cream | Boroplus

Kemco was driven towards manufacturing ayurvedic and natural cosmetic products, making them affordable to the working-class population of India. With the thought of a winning combination of blending Ayurveda with the modern knowledge of science and technology, the production of various personal care products based on the formula had commenced at the factory. Winter lotion - a category on a high growth path, both in urban and rural centers, with more than INR 800 crores in value sales in 2013-14 witnessed a cut-throat competition. Tie-up with fuel retail chains like IOC through its Kisan Seva Kendras to increase rural distribution.There are 200+ Emami small village shops and 2000+ Emami mobile traders who conduct direct marketing of Emami products in the rural areas. These ventures enable rural people to earn guaranteed income of Rs 1000 on every Rs. 4000 of goods sold. People who are part of EMT’s and ESVS are provided with monsoon and winter equipment and identity cards by the company. Emami has also collaborated with ITC Ltd. to distribute its products through the e-Choupal outlets, thus promising greater rural reach. EL is expected to expand both its top line and bottom line in future by virtue of its increased market share & improved realizations and lower interest outgo. After the acquisition of Zandu, Emami has undergone a lot of restructuring. Below stated is the figure that depicts the restructuring exercise undertaken by Emami group.

Boroplus Skin Care Cream Herbal Bouquet (Green) 25ml Boroplus Skin Care Cream Herbal Bouquet (Green) 25ml

The growth in FMCG industry has also been fuelled by the reduction in the excise duties, de-reservation from the small-scale sector and the concerted efforts of the companies engaged in the business of manufacturing of personal care and beauty care products. The power brands has been growing at CAGR of 25-30% over the last few years because of its innovative advertising and marketing initiatives. Emami’s initiatives to penetrate deeper into the Indian market has adopted techniques apart from direct marketing through initiatives such as in-shop promotions and door-to-door, BTL activities at key locations, Out of home advertising on train, schools and colleges. This all was supported by massive marketing with utilization of regional newspapers and digital platforms. Therefore, the products overview and hence the business overview of Emami Limited can be shown as below:After the acquisition of Zandu, Emami now has the strength of century old Zandu Ayurveda products like Zandu Balm, Zandu Chyawanprash, Kesri Jeeven, Panchristha, Nityam Churna, etc, which help the company in bolstering the brand image. Quality threat: Emami’s brand can be impacted by inconsistent quality leading to lower profitability. These schemes will not only enable and help rural people but also help the company to enhance its reach in rural areas, providing social benefits and making products available to rural population. The scheme was initially launched in Cooch Behar district of West Bengal and has now been extended to seven states in India.

Boroplus Ayurvedic Antiseptic Cream, 40 ml - Apollo Pharmacy Boroplus Ayurvedic Antiseptic Cream, 40 ml - Apollo Pharmacy

Antioxidant: Tested the antioxidant capacity of boric acid with regard to its ability to detoxify the body from heavy metal poisoning. The study looked at genotoxicity — DNA damage — to white blood cells induced by arsenic, bismuth, cadmium, mercury, and lead in human blood cultures. Oxidative stress was also evaluated by measuring the levels of glutathione — an antioxidant molecule — in red blood cells. The study found that boric acid significantly reduced the genotoxic effects caused by low doses of these heavy metals. The researchers conclude that, based on its antioxidant properties, boric acid may play a protective role in the body and may be useful in the development of functional foods and medicines. In 1995, Kemco Chemicals, the partnership firm was converted into a Public Limited Company under the name and style of Emami Ltd. In 1998, Emami Ltd was merged with Himani Ltd and its name was changed on September 1, 1998. In the last 18 months, the company has launched various new products. The major ones are “winter” products, such as Malai Kesar cold cream, Malai Kesar moisturizing soap, Pure-skin glycerin soap, Boroplus lotions, baby-care range and various hair-care products.The sub segmentation strategy of the two major brands owned by Emami Limited, Navratna and Boroplus can be shown as given below: The success of Emami is directly attributed to the promise that brand delivers. Below the line activities such as In-film branding, promotion in TV Serials and Mela’s are some of the techniques which brand has adopted for creation of its presence. This old form of rural play has made brand to reach the places which no other media like via radio or television could provide. It’s only few villages who have cinemas many of them do not have cinemas because most of the time these villages have a power cut. In such a situation Jatra is the best source to market the product because each Jatra guarantees an audience of at least 6,000. The company realized this opportunity and has reached to maximum of its customers. The company is has continually delivered whatever it has promised.

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