Joined in 2023 
82 
63 About this deal
As Villa Ascenti’s brand ambassador for Great Britain, Knight will work closely with high-end and premium Italian food-led accounts to highlight Villa Ascenti serves and share the brand’s story. Also has been referred to as "Contemporary", "New Western", "New Wave", and "New American". This style is not legally defined. In general, this category of gin, while it does contain juniper, places less of an emphasis on this botanical. Other botanicals not classically used in London Dry gins are often utilized and often highlight botanicals grown in the region the gin is produced. Most produced as either London Dry or Distilled Gins. Method: fill a copa glass or large wine glass with ice. Add the Ascenti Gin, then the Prosecco, and top up with soda. Add a dash of sugar syrup and stir. To begin with, Villa Ascenti gin will launch in 14 European countries from May – including the UK, Italy, Germany, Greece, Ireland, Spain, Portugal, Austria, Switzerland and Poland – as Diageo aims to tap into the “fast-growing” super-premium gin market. Villa Ascenti will be part of the Diageo Reserve portfolio.
Villa Ascenti Gin - distiller
So, we know you’re all wondering, what does it taste like? Well, who better to tell us than the Master Distiller himself: Ingredients: 25ml Villa Ascenti Gin; 100ml Prosecco, 25ml soda; a dash of sugar syrup; grapes; a sprig of thyme. A homegrown Italian gin capturing the distinctive fruity taste of ripe peaches grown from the hills of Piemonte.In addition, Diageo has added Christie Knight to the Diageo Reserve team of brand ambassadors. Knight has worked across the world in hospitality venues, including a specialist gin bar in Edinburgh. Knight added: “Within the UK, there is a huge opportunity for the sector to further innovate and develop great tasting variants. It’s a privilege to be at the forefront of a brand that is so unique in taste. I am really excited to share the brand’s story which is rooted in Italian provenance and conviviality.” The gin is made at the Villa Ascenti distillery in Santa Vittoria, Italy, where production is overseen by master distiller Lorenzo Rosso, a trained winemaker and distiller who has more than 20 years of experience with Diageo. What does it smell of ? It’s summery – a slightly sweet smell but minty with a firm touch of lemon.
Villa Ascenti Rosa Gin | 41% vol | 70cl | Flavoured Gin from
Enhanced through copper distillation, the smooth, fruity flavour of this distillate rounds off zesty juniper notes to create a velvety, slightly sweet gin.”Villa Ascenti Gin is rooted in provenance and brings local, fresh ingredients from Piemonte to life,” Tanya Clarke, general manager of Diageo Reserve Europe, commented. “Its use of locally-grown ingredients from the foothills of Piemonte, alongside some of the more classic botanicals associated with gin, has allowed us to create a high-quality liquid, which we hope existing and new gin drinkers will love.” Introducing a beautiful homegrown Italian gin capturing the distinctive fruity taste of deliciously ripe peaches grown from the hills of Piemonte. Inspired by the breath-taking views from the villa, we have worked with local farmers to select the most delicious peaches in season. Combined, plump fresh peaches and distilled Brachetto grapes burst with flavour and add a velvety smoothness. Enhanced through copper distillation, the ripe peaches give a sweet fruity note on the nose which is perfectly blended with Tuscan juniper berries. We use only Italian ingredients to create a liquid of the highest quality, clarity of flavour and freshest taste. For a new, easy-to-create way of drinking, serve with prosecco and soda water in a carafe to share.
Diageo releases new Italian gin, Villa Ascenti | Master of Diageo releases new Italian gin, Villa Ascenti | Master of
This cookie is set by Rubicon Project to control synchronization of user identification and exchange of user data between various ad services. Villa Ascenti Rosa offers a distinctive fruity flavour with a smooth, creamy and delicious complex fresh palate. Enhanced through copper distillation, the ripe plump peaches give a sweet fruity note on the nose. Brachetto grapes combine with carefully selected Italian botanicals to offer a unique smooth and creamy mouthfeel with a long, complex fruity finish. The fruity flavour is perfectly blended with Tuscan juniper berries. Is it a bird? Is it a plane? No, it’s a new premium gin! Drinks giant Diageo has just announced the launch of Villa Ascenti, a new Italian gin with an intriguing signature botanical.Tanya Clarke, general manager of Diageo Reserve Europe, said: “Gin has been the runaway success story of the industry over the last decade and its growth trend shows no signs of slowing down. Knight said: “I have always been a big fan of gin; I love its versatility and the innovation in the category that has continued to evolve. According to data from Nielsen MAT to 23 February 2019, as quoted by Diageo, the super-premium and ultra-premium gin sectors grew 38.6% in volume and 41.3% in value in the UK.
Great Deal 
New Comment