About this deal
The candy tasted so good, they decided to test the public’s response to it. This was the beginning of what became a beloved treat all over Brazil: Paçoquita. In 1986, after some initial improvements, the product officially entered the market and became an immediate success.
Paçoquinha: a peanut treat that tastes like Brazil
The name "paçoca" comes from the Tupi word "posok" (pronounced /pɔsɔk/) which means "to crumble" or "to shatter," and is shared with the salty Paçoca dish. Both are a mix of cassava flour with other ingredients: peanut and sugar in the case of the sweet, and carne-de-sol ( sun-dried-beef) for the salty dish. Both dishes seem to have originated from the same Native Brazilian customs, but have grown to be completely different products.
Zero Paçoquita
Paçoquita has a very strong brand built over the years by its pioneering, by its quality and taste, and our efficient communication”, says Renato. There are more than 300 brands offering a similar product in the country, but none is a close competitor. Paçoquita is unique, funny, happy, very Brazilian, made of peanuts, salt, sugar and a lot of love just for you. Traditional Brazilian product based on peanuts, Paçoquita Santa Helena is the national leader in its segment. Thanks to its unique flavor and a rigorous quality control of raw material, it is a product appreciated by adults and children. Paçoquita and Frutto chewable candy are Brazil's first diet chewable candies. Their excellent flavors make them popular among consumers who seek sugar-free foods. Brazil’s peanut production in the 2020/2021 crop is estimated at 597.5 thousand tons, an increase of 7% compared to the 2019/2020 crop, according to the August’s National Supply Company (CONAB) crop survey. This production currently occupies an area of 165.6 thousand hectares.
Paçoca Recipe (Paçoquinha) • A Delicious Brazilian Candy
Soft and delicious, chewable Paçoquita candy is perfect for anyone who enjoys the flavor of Brazil's favorite paçoca. At work, at home or just hanging out, it is popular with consumers who seek joy and fun with a lot more flavor. a b Abicab, Brazilian industry association of chocolates, cocoa, peanuts, candies and derivatives (in Portuguese). Brazil's favorite. A traditional Brazilian peanut-based product, Paçoquita is the national leader in its sector. It is constantly winning over consumers and clients. Due to its unique flavor and strict quality control for raw materials, it has been beloved by consumers of all ages for over 25 years.Prepare the filling: place the chopped chocolates and the heavy cream in an oven proof dish. Place this dish in a larger recipient filled with hot water and mix until the chocolate has melted. Line the bottom and sides of an 18cm diameter cake pan with removable sides, and place it in a pre-heated oven for five minutes. Take it out of the oven and let it cool. The Santa Helena factory was founded in 1942 by his grandfather, José Marques Telles, and has been in the family ever since. Renato was working in the administrative section of the company when the idea for the new product came out. “At first, it was just for ourselves. We used a little hammer to press the ground peanuts and the sugar together and mold it in the shape of a cork.”