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Hasbro - Play-Doh Basic Fun Factory

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Play-Doh was inducted into the National Toy Hall of Fame at The Strong in Rochester, New York, in 1998. It’s a tale of technological obsolescence with a happy ending,” says Christopher Bensch, vice president of collections at the Strong National Museum of Play in Rochester, New York. “Fortunately, the sister-in-law realized it would make a better toy than a cleaning product. That turned the company’s fortunes around.” Kutol Products had become the largest wallpaper cleaner manufacturer in the world in the early 20th century. Fortunes began to change in the 1950s, though. With the transition from heating with dirtier coal to cleaner oil, gas and electricity, sooty buildup on wallpaper was no longer an issue in many households. The product line branched out in 1960 with the introduction of the Play-Doh Fun Factory, a toy press that allowed the compound to be pumped out in different shapes. Other line extensions included Animal Ark, Make a Meal Sub Shop and Dr. Drill & Fill, though none had the lasting ability of the Fun Factory, which is still sold today. a b c Greg Hatala (January 28, 2014). "Made in Jersey: Play-Doh is a Dover teacher's handiwork". NJ.com, The Star-Ledger. Archived from the original on May 6, 2016 . Retrieved April 16, 2016.

On April 2, 2015, 20th Century Fox announced work on a film adaptation with Hasbro Studios along with its subsidiary company Allspark Pictures and Chernin Entertainment producing, Jason Micallef writing, and Paul Feig directing from his production company Feigco. [15] The film was eventually cancelled and rejected after the acquisition of Fox's parent company 21st Century Fox by The Walt Disney Company. a b c Sobey, Edwin J.C.; Woody Sobey (2008). The Way Toys Work: The Science Behind the Magic 8 Ball, Etch A Sketch, Boomerang, and More. Chicago Review Press. p.96. ISBN 978-1-55652-745-6. Archived from the original on 2023-07-31 . Retrieved 2016-02-19. To mark the products 50th anniversary as a toy in 2006, Hasbro even created a Play-Doh perfume. It worked with Demeter Fragrance to create a fresh-out-of-the-can aroma. There was never a contract but the deal ran for years,” Bensch says. “Captain Kangaroo was a big cheerleader for the product.” In late 2014, the company offered to replace the "Play-Doh Cake Mountain" playset's extruder tool, for free, after receiving complaints about the tool's "phallic shape". [14] Other media [ edit ] Film [ edit ]a b "Rainbow Crafts Company, Inc". Ohio History Central. July 28, 2006. Archived from the original on January 12, 2015 . Retrieved October 30, 2008. Fleming, Mike Jr. (April 2, 2015). "Fox Molding 'Play-Doh' Film With Paul Feig Circling; Another Hasbro Toy Brand Making Movie Transfer". Deadline. Archived from the original on January 9, 2020 . Retrieved April 17, 2020. Product 2: 6 NON-TOXIC PLAY-DOH COLORS - With red, pink, purple, green, yellow, and blue, this non-toxic Play-Doh set makes a great party favor or activity for kids 3 years and up Looking at key consumer insights over the past couple of years, we have seen a growing desire for new ways for children to express their creativity, and cultural trends, like the viral sensation slime has become amongst today’s kids and tweens, helped inspire the launch for this year,” Adam Kleinman, Hasbro’s vice president of global brand marketing, told the HuffPost in September.

Phil Ament. "Play-Doh History – Invention of Play-Doh". Ideafinder.com. Archived from the original on June 7, 2011 . Retrieved May 23, 2011.

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Advertisements promoting Play-Doh on influential children's television shows in 1957 furthered the product's sales. [1] Since its launch on the toy market in the mid-1950s, Play-Doh has generated a considerable amount of ancillary merchandise such as the Fun Factory. [3] History [ edit ] Origin [ edit ] Objects made out of Play-Doh. One of Play-Doh’s more endearing attributes is its distinctive smell. Anyone who has popped open a can of the molding compound easily recognizes its olfactory qualities. Children of all ages enjoy a fresh whiff of that inviting aroma emanating from a nontoxic mixture of flour, water, salt, borax and mineral oil. The handwriting was on the wallpaper for Kutol. Founded in 1912 in Cincinnati, the company’s primary product—a soft, pliable compound used for wiping soot from wallpaper—was no longer in demand and the firm’s future looked bleak. Fortunately, the sister-in-law of one of its principals had an idea: let kids play with it. More than two billion cans of Play-Doh were sold between 1955 and 2005, [1] and, in 2005, Play-Doh was being sold in 75 countries at 95 million cans a year. [1] In the United States, more than 6,000 stores carry Play-Doh. [13] To preserve its proprietary pungency, Hasbro filed for trademark protection in 2017, claiming the product had “a unique scent formed through the combination of a sweet, slightly musky, vanilla-like fragrance, with slight overtones of cherry, and the natural smell of a salted, wheat-based dough.” The company received the trademark on May 18, 2018.

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