4 x TUBS DIRECTIONS Hair Dye/Colour CHOOSE ANY COLOURS

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Shampoo and condition your hair. Wait at least an hour before shampooing your hair. Waiting to wash allows the dye to more thoroughly penetrate your hair shaft. After you have shampooed your hair, use the conditioner that came with the dye kit. Rub it thoroughly into all of your hair. [7] X Research source Soft, silky hair never goes out of style. That’s why all our colours contain a conditioning formula that nourishes hair from first application. Wait until the process time is up to rinse your hair. After your time is up, either get into the shower or use a sink to rinse your hair out. Use warm water to rinse the dye out of your hair. Rinse your hair until the water runs clear. [6] X Research source

A classic colour with uncompromising brightness, Pillarbox Red is just as vibrant as its name suggests. For the most vivid results, we recommend applying to bleached hair. Image of swatch is a simulation of the colour on a level 10.

Directions have been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested o... Directions Hair Dye - You will fall in love with the new colours in the range! Bright and bold colours, unique shades and tones, and soft pastels. You will find a Directions Hair Colour that's perfect for you! You can even combine the colours and create your look... the possibilities are endless! Use a tint brush to comb the colour into the various sections of hair, applying it to ¼ – ½ inch at a time for total coverage. Apply the dye to your hair in sections. Break each section of hair up into smaller 1/4"-1/2” subsections as you work (this will just make your dye job more even.) Use the applicator bottle or brush to dispense the dye onto your hair. Use your gloved fingers to work the dye into your hair. [4] X Research source Whether to begin applying the dye will depend on whether or not you have ever dyed your hair before.

Use a tinting brush: highly recommended for the first application and if using more than one colour. It will help you to be more precise and achieve a good even coverage. Our softer shades are a safe way to begin, as seen above, such as Bright Daffodil, Apricot or Pastel Blue. These colours will have the shortest longevity, so are less to commit to. Or, if you are ready to keep your colour for a bit longer, you can try the punchier shades pictured, like Violet, Spring Green or Flamingo Pink. Since 1981, La Riche established itself as one of the worlds leading Hair Dye brands, and market leaders for over 40 years! One of the most trusted and respected Hair Dye brands on the market. Directions Hair Dye is made in England and is loved all over the world. Furthermore, Directions Hair Colours have never been tested on animals and have a vegan formulation. If you are looking for Vegan-Friendly and Cruelty-Free hair colours you are in the right place. Also, the La Riche Directions Hair Dye semi-permanent hair colours contain no ammonia, no peroxide and no PPD's making them a safer way to colour. Directions have been bringing the world vibrant semi-permanent hair colour for over 40 years. Since the very beginning, we’ve never tested on animals and have never used ammonia, peroxide or PPD in any of our colours.Don’t mix with peroxide: as all it will do is stop the colour from working properly and may hinder the end result. Treat your hair colour and the dye as though they are two paint colours you are going to mix together: e.g. Lagoon Blue on hair which is still a brassy colour will go greener then on the chart because you are mixing blue and yellow together. If you're feeling inspired by our most juicy range, then get mixing like our stylist above! Using a blend of Tangerine and Flame, we hope you're just as obsessed with this result as we are. Then with a chunky blonde panel, made with Directions lightening range, this look is given a modern 2023 twist. @jaymz.masters To help make sure you don’t have to reach for the scissors or make an emergency salon appointment, separate your damp hair into at least four sections using hair clips or bands. This exposes all your hair to the colour, giving you complete coverage. Pastel Rose is a soft and pale dusky pink/rose gold hair colour. One of the new colours from La Rich..