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The Girl, the Bear and the Magic Shoes

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According to the agency, the system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels. Bringing cutting-edge technology and automation into the production process in the right way, at the right moments will ensure Girl & Bear’s makers around the world can work more efficiently as well as give clients a seamless delivery experience. The “sex wars” of the 80s were on the horizon, and heterosexual feminists were grappling with men as objects of desire who can nonetheless always pose a threat. Engel is playful, slyly winking on these questions; riffing, for example, on age-old misogynistic associations of women’s genitals with fish, as when Lou buys fish for the bear, which repels her. Bear, though, is not just about sex; it’s about sex with a bear – an exploration of mixing between human and animal. Lou experiences her sexual awakening while delving into the mind of Victorian gentlemen scholars, in a library of European scientific endeavour and natural history. Like Darwin, Lou is asking herself: how related are humans and animals? VCCP’s new studio is set to offer clients a new proprietary software platform, The Pathway, which will enable asset creation at a greater scale by automating certain parts of the production process. “The system is designed to guide clients through the increasingly complicated world of multi-format, multi-language and dynamic creative production and enable the delivery of crafted work at scale and pace, across all channels,“ said the agency in a statement.

Committed to uncovering, supporting and attracting new and diverse talent both in front of and behind the lens, Girl&Bear are working with partners Free The Bid, BRiM, Justrunners, Brixton Finishing School and SCA to help create a diverse and inclusive workforce. In November they will host the Shiny Awards, which champions underrepresented directors. Major study finds 10 lifestyle choices that lower the risk of ALL cancers (but the bad news one of them is quitting alcohol) I don't know if I'll see next Christmas': Linda Nolan 'cries her eyes out' as she shares a heartbreaking cancer update and explains why the festive season is 'more poignant' this year Yellowstone bear runs at woman: She approached a bear with her phone. Now, park rangers are looking for her. Most of the big networks are introducing similar offerings, often with great success: a year ago, Publicis Production, along with MediaMonks, won Mondelez International’s global content production and management business. Adam&eveDDB relaunched Cain & Abel earlier this year by merging it with DDB’s Gutenberg Global.

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Wavemaker UK is responsible for all media planning and buying for the campaign. Media activations will appear on high-profile AV launch spots across England, Wales, and Scotland to ensure the core message reaches and lands with its target audience. This will include a two takeover at the O2 in London and a mural in Manchester Arndale near the city centre for 4 weeks. Morinicosaid she pushed the bear only hard enough to make it lose its balance, and she sprained her finger and scraped her knee in the process. But overall she and her dogs were safe.

One 17-year old, Hailey Morinico, was shown on video dashing toward and pushing a bear off of her fence in a now-viral TikTok post. Today is the launch of our first campaign with UK-based independent environmental charity Keep Britain Tidy “Cigarette Butts are Rubbish,” created alongside Cowry Consulting and Wavemaker UK to stop people dropping cigarette butts. The Girl&Bear senior leadership team will report into VCCP London’s Chief Executive Officer, Andrew Peake and VCCP’s Group Chief Creative Officer, Darren Bailes. When Bear was first published, to great acclaim and some controversy, the feminist and women’s liberation movements had been burgeoning for some years in North America and Europe. While the utopian hopes of the 60s had fractured, legislative change had been enacted around abortion, contraception, and equal pay. Arguments for equality and freedom were unfolding alongside internal divisions as to what this freedom would look like. In the late 70s, the emphasis on the right to have a sexuality would be critiqued as the preserve of a largely white cohort, by feminists of colour for whom their own depiction as inherently sexual was a greater source of violence. At the time Engel was writing feminists were grappling with men as objects of desire, who can nonetheless always pose a threat

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I go up to the bear, I look it in the eyes and the first thing I think to do is push it," the woman said in the video. Austin added: “VCCP has always produced beautifully crafted work. With Girl&Bear we will build on this legacy while bringing a fresh approach to production through new ways of making, new technologies, new formats, and always seeking out the best and most exciting talent. Girl&Bear empowers our makers to have a louder voice within the advertising ecosystem. They are an energetic, highly-skilled and passionate bunch, and I’m excited to be joining the team.”

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