Belvita Fruit Crunch Raisin & Currant Breakfast Biscuits, 225 g

Product Information

Louise Stigant, UK Managing Director at Mondelēz International, said: “ I’m proud of the non-HFSS ranges that we are developing in categories such as biscuits, confectionary and drinking chocolate. This is a result of a significant amount of work and investments that we have made to find opportunities to innovate and reformulate products so that we can give consumers more choice.​ We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal Belvita fans.” Much of the R&D work has been carried out at the company’s Bournville and Reading facilities, which are home to two of 15 global research hubs Mondelēz International runs worldwide. Meanwhile, belVita Soft Bakes Filled Apricot will bring this fruit flavour to the Soft Bakes range for the first time. Typically, when it’s not specified as “vegetable glycerin,” I assume that it’s derived from animal ingredients.

As custodians of some of the UK’s most beloved and iconic brands, we need to carefully balance the journey towards more non-HFSS products, alongside the need to meet the expectations of our consumers, we want to ensure we don’t compromise on taste or quality. This remains a complex challenge for the industry and one which requires ongoing partnership with government.”​ Drinking chocolate The supplier is set to launch Belvita Fruit Crunch in Raisin & Currant and Apple & Pear varieties in September. Each Fruit Crunch bar contains fewer than 100 calories. Natural Flavors– Contains a wide variety of ingredients, both of plant and animal ingredients. Only the manufacturer knows if their natural flavoring ingredients are vegan. Whole Grain Blend (Rolled Oats, Rye Flakes), Enriched Flour, Canola Oil, Whole Grain Wheat Flour, Sugar, Brown Sugar, Malt Syrup (From Corn And Barley), Invert Sugar, Baking Soda, Salt, Soy Lecithin, Disodium Pyrophosphate, Cinnamon, Datem, Natural Flavor, Ferric Orthophosphate (Iron), Niacinamide, Molasses, Pyridoxine, Hydrochloride (Vitamin B6), Riboflavin (Vitamin B2), Thiamin Mononitrate (Vitamin B1). Mondelēz said teams of makers and bakers have developed non-HFSS products for its iconic candy brands in the form of Maynards Bassetts Wine Gums Juicies, Maynards Bassetts Sports Mix Juicies and The Natural Confectionery Co. Juicy Snakes, each of which includes 30% less sugar.It is launching two HFSS-compliant Fruit Crunch biscuit bars in Raisin & Currant and Apple & Pear flavours. The Natural Confectionery Co. Juicy Snakes will be available in UK & Ireland retailers from this month, along with Maynards Bassetts Wine Gums Juicies and Maynards Bassetts Sports Mix Juicies. The company releases these new non-HFSS products alongside the original products that have been established in the UK for over a century. They contain “fruit and fibre ingredients with a crunchy texture” and weigh in at under 100 calories per biscuit.

The launch also includes new line extension of belVita Soft Bakes Apricot Filled and a new sub-range belVita Fruit Crunch Range with Apple & Pear 30% less sugar and 70% less saturated fat and Raisin & Currant 70% less saturated fat. In a statement it said the business is reformulating products where possible to give consumers a broad portfolio of choice for different needs and occasions. All 4 flavors of sandwich biscuits contain sugar, and that’s the only ingredient I’m really wary of:BelVita, the breakfast biscuit brand owned by Mondelēz International, is growing its offering with three new non-HFSS additions: belVita Fruit Crunch, in Raisin & Currant and Apple & Pear flavours, and belVita Soft Bakes Filled Apricot. Soft Bakes Filled Apricot launches this month and both Fruit Crunch flavours will hit shelves on 1 September.

Here’s the full ingredient list (all the flavors are very similar), I’ve highlighted potential issues:Therefore, these 3 probably aren’t vegan, but it is possible that they are. It’s up to you if you’d like to take that risk. Are belVita Sandwich Biscuits Vegan? These new launches contain fruit juice, natural colours and flavours which do not compromise on taste.

The new range still contains belVita’s trademark wholegrains and all the products are a natural source of fibre and magnesium. We’ve kept these benefits and added new taste combinations to reach new shoppers, as well as bringing excitement and our iconic positive energy to our loyal belVita fans.”The new launches contained “Belvita’s trademark wholegrains” and were “a natural source of fibre and magnesium”, said Lucas. Mondelez International has expanded its Belvita breakfast biscuit brand with the launch of three new non- HFSS lines. I’m quite confident that everything besides the sugar and natural flavors are vegan. However, those 2 are up in the air.