W7 Cosmetics Electrica Mascara, Electric Blue 15 ml

Product Information

For an extra pop of blue, use blue eyeliner. Though, if you’re blue-eyed, this might get a bit too matchy-matchy, so opt for a dusting of pale eyeshadow (nude or peach) instead to get the same result. For an even base, dab on some primer before applying blue mascara. If you have darker lashes, it’s best to always use a lash primer to bring out the blue color on your lashes. If you don’t want your new blue mascara to be too “in your face”, By Terry’s Terrybleu mascara is the subtle hint of color you’re after – a dark navy that adds great definition. As a mascara it lengthens lashes well, separating them out and building nicely without any clumps for a fluttery, false lash effect, which we loved.

Blue mascara is very flattering on most eye colors, but it looks particularly striking on brown eyes,” Diver agrees, adding, “It can counteract the appearance of redness, making the whites of your eyes appear brighter. It also adds a gorgeous sparkle and youth to your eyes that’s playful and fun." If ever you needed a sign to discover (or rediscover!) the joys of blue mascara... How to choose the best blue mascara for you If you’re new to colourful makeup, the easiest entry point is via your eyes. Enter the ultimate SS24 inspiration: the electric blue eye makeup worn by models including Ashley Graham, Precious Lee and Richie Shazam at Matty Bovan. We’re big advocates that there are no hard or fast rules when it comes to makeup, and that it’s all about wearing what makes you look and feel your best – but the good news is that there’s a shade of blue that’ll compliment every eye color. If you have brown eyes, though, a blue mascara will really make your eyes pop. "Brown eyes, in my opinion, sit close to orange on the color wheel," says Charlotte Knight, CEO and founder of Ciaté London. "Orange’s contrasting color is blue – and the evidence is clear when you see how incredible brown eyes look with a bright blue mascara!" It’s clearly a trend that hasn’t stayed in the eighties, as many of the best mascara buys also come in blue today, whether you want a barely-noticeable navy or fancy a brighter, electric hue. "Blue mascara tends to be a firm favorite that experiences a revival every springtime – and with very good reason!" Rachael Divers, resident makeup artist at Face the Future, tells us. “Universally flattering, blue mascara looks great with almost every eye color, and it helps to make the whites of your eyes look even whiter and brighter. It also draws attention to your eyelashes, making them look longer. Now that you have a dozen options to choose from, let me give you a few tips on wearing it the right way for enhanced beauty (to add charm and volume to your gorgeous lashes). If you aren’t sure the trend is for you, read on!

High-quality natural mascaras

Color: Do you want a high-impact blue mascara for a dramatic make up look, or are you after something more subtle? Some of the best blue mascaras can actually be surprisingly subtle That being said, buy brighter shades if you have dark lashes, as the color will be dampened when you apply. For the boldest, most dramatic look, go all out! Paint your lashes (top and bottom) blue and dot on some blue eyeliner as well.

And if you want your eyes to be the star of your look, put on neutral shades everywhere else – lip, blush – to draw focus to your eyes only. Want the color while still keeping it low-key? Simply apply the mascara to the tips of your lashes or just the outer edges. If you’re going to go in with blue mascara, keep the rest of your makeup neutral, especially your lips, to balance the look. A “barely-there” makeup look is an ideal companion to be paired with colored mascara.For pure color intensity, makeup artists suggest applying mascara primer before you go in with your colored mascara to prep and then add two coats of your blue mascara.