Social Research Methods

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Also available as an e-book enhanced with self-assessment activities and multi-media content to offer a fully immersive experience and extra learning support. Saunders, M., Lewis, P., & Thornhill, A. (2007). Research Methods for Business Students, (6 th ed.) London: Pearson. urn:lcp:socialresearchme0000brym_o2i8:lcpdf:0cdd26e0-493a-4b8c-ab61-b3adc922bf56 Foldoutcount 0 Identifier socialresearchme0000brym_o2i8 Identifier-ark ark:/13960/s2g53cfr55n Invoice 1652 Isbn 9780199009787 Extensively streamlined to provide even more focused coverage of the key aspects of social research, with adjustments made throughout to improve clarity and aid navigation.

Nonaka, I., & Teece, D. J. (2001). Managing industrial knowledge: Creation, transfer and utilization. Sage. Banister, P., Bunn, G., Burman, E., & Daniels, J. (2011). Qualitative Methods In Psychology: A Research Guide. London: McGraw-Hill International.New material on recent developments within social research, including social media research and big data, has been embedded throughout and the numerous examples of real research have been thoroughly updated. Two main ontological frameworks can inform the research process: positivism and constructionism (Monette et al. 2005). These frameworks might be described differently (such as empiricism and interpretivism) but the underlying assumptions are broadly similar (Bryman, 2012). Positivism assumes that reality exists independently of the thing being studied. In practice this means that the meaning of phenomena is consistent between subjects (Newman, 1998). Conversely, constructionism suggests that the inherent meaning of social phenomena is created by each observer or group (Astlund et al. , 2011). In this philosophy, one can never presume that what is observed is interpreted in the same way between participants and the key approach is to examine differences and nuances in the respondents understanding. Lassar, W., Mittal, B., & Sharma, A. (1995). Measuring customer-based brand equity. Journal of Consumer Marketing, 12, 11–19.

Fay, D. L., & Zavattaro, S. M. (2016). Branding and isomorphism: The case of higher education. Public Administration Review, 76(5), 805–815. Dr Tom Clark is a Lecturer in Research Methods at the University of Sheffield, UK. He is interested in all aspects of methods and methodology, particularly with respect to learning and teaching. His other interests Marsh, D., & Furlong, P. (2002). A skin not a sweater: Ontology and epistemology in political science. Theory and Methods in Political Science, 2, 17–41. Provides lasting value by supporting social science students twice over: initially, as an essential companion for a research methods module, and later as an invaluable source of information and tips when conducting independent research.

Gulati, P. M. (2009). Research Management: Fundamental and Applied Research, New Delhi: Global India Productions. Srinivasan, R. (2015). Exploring the impact of social norms and online shopping anxiety in the adoption of online apparel shopping by Indian consumers. Journal of Internet Commerce, 14, 177–199. Hertzog, M. A. (2008). Considerations in determining sample size for pilot studies. Research in Nursing & Health, 31, 180–191.