Onga Stew Seasoning 60g Box of 36

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However, this openness for experimentation tends to be particularly dominant among young Millennials – making them important demography for the industry. We have many brands of seasoning cubes in Nigeria today. As a trader, I discovered that over time, consumers have come to love Knorr cube and it has become their preferred brand.”

Onga Nigeria Powder Seasoning

Onga Classic: For adding great taste and aroma in soups. Available in 6g, 10g and 60g sachets, and 3kg tubs. Currently, Nigeria’s seasoning market parades great seasoning brands such as Maggi from the staple of Nestle Foods; Knorr and Royco, from the staple of Unilever. These brands are leaders in their various market segments. None of them can be pushed aside in terms of brand equity, sales, consumer loyalty and quality market offerings.

Mrs. Caroline, a housewife, revealed that she switched over to Knorr from Maggi due to the salty nature of Maggi. She added that Maggi made her miscalculate the amount of salt to add to her cooking. The two major brands in the food seasoning market in Nigeria today are Maggi and Knorr. Even with the introduction of new seasoning brands, both brands have continuously battled for the leadership spot of the market.

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According to her, “We have various brands of seasoning cubes in Nigeria today. As a trader, I discovered that over time, consumers have come to love Knorr cube and it has become their preferred brand, yet these new entrants are eating deep into their share.” Land is not sold in Tolon and I encourage government and investors to take full advantage and invest in Tolon,” he stated.

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DMAC consultancy provides free medical care to over 9,000 people from Tamale, Sagnarigu and Tolon districts With the buoyant cube seasoning market expanding yearly, Promasidor has taken a bold step to dare dominant brands from the staple of leading companies by creating the cube form from its Ongaseasoning powder. Early this year, when Promasidor launched the product, its Executive Director, Commercial, Mr. Kachi Onubogu, said: “After almost two years of insightful and innovative work by the Promasidor team, I am happy to welcome Onga Cube into the Promasidor Nigeria family of brands.” Another shop owner in the same market, who simply gave her name as Mama Ada said: “The rate at which these new products are coming into the market is giving the big brands a course to re-strategise to remain relevant in the market. This festive period customers were going for the new brands because they are cheaper.” The race for leadership in recent times has become stiffer among brands and every brand is tightening its belt to avoid a slide in market share with the entry of Onga cube.