About this deal
Called Crunchlets, they will launch in two “traditionally cheesy” flavours: Rich & Tangy Cheddar and Cheddar & Caramelised Onion. Mini Cheddar Original: Flour ( Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), Dried Cheese (12%) ( Milk) [Dried Powdered Cheese ( Milk), Natural Flavouring, Yeast Extract ( Barley)], Sugar, Glucose Syrup, Salt, Dried Whey ( Milk), Barley Malt Extract, Raising Agents (Ammonium Bicarbonate, Sodium Bicarbonate), Acid (Lactic Acid), Natural Flavourings Crinklys Salt and Vinegar Flavour: Flour ( Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), Dried Potato, Modified Starch, Dried Whey ( Milk), Salt and Vinegar Flavour [Flavourings, Sugar, Salt, Acids (Citric Acid, Malic Acid), Potassium Chloride, Wheat Flour, Yeast Extract, Vegetable Oils (Sunflower, Palm), Dried Yeast, Antioxidant (Extracts of Rosemary)], Wheat Gluten, Glucose Syrup, Barley Malt Extract, Acid (Lactic Acid), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Emulsifier (E472e), Salt, Flavourings Crinklys Chilli Beef Flavour: Flour ( Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), Dried Potato, Modified Starch, Dried Whey ( Milk), Chilli Beef Flavour [ Wheat Flour, Natural Flavourings, Salt, Maltodextrin, Sugar, Ammonium Chloride, Acidity Regulator (Citric Acid)], Wheat Gluten, Glucose Syrup, Barley Malt Extract, Acid (Lactic Acid), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Emulsifier (E472e), Salt, Natural Flavourings The launch will be supported by a media campaign, involving TV, social and OOH activity, and shopper marketing.
Crinklys Salt & Vinegar Flavour: Flour ( Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), Dried Potato, Modified Starch, Dried Whey ( Milk), Salt and Vinegar Flavour [Flavourings, Sugar, Salt, Acids (Citric Acid, Malic Acid), Potassium Chloride, Wheat Flour, Yeast Extract, Vegetable Oil (Palm), Antioxidant (Extracts of Rosemary)], Dried Wheat Gluten, Glucose Syrup, Barley Malt Extract, Acid (Lactic Acid), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Emulsifier (E472e), Salt, Natural Flavourings As of 2020 three new limited edition flavours were added; Nacho cheese & jalapeno, lime and chilli and chipotle chilli wings. Find sources: "Cheddars"– news · newspapers · books · scholar · JSTOR ( November 2022) ( Learn how and when to remove this template message) Mini Cheddar BBQ Flavour: Flour ( Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), Dried Powdered Cheese (6%) ( Milk), Barbecue Flavour [ Wheat Flour, Dried Autolysed Yeast, Salt, Acidity Regulator (Sodium Diacetate), Dried Onion, Dried Yeast Extract, Sucrose, Dried Tomato, Dried Garlic, Molasses, Flavourings, Acid (Citric Acid), Smoke Flavourings, Colour (Paprika Extract), Spice Extracts], Glucose Syrup, Sugar, Dried Whey ( Milk), Barley Malt Extract, Raising Agents (Ammonium Bicarbonate, Sodium Bicarbonate), Salt, Acid (Lactic Acid), Natural Flavourings Flour ( Wheat Flour, Calcium, Iron, Niacin, Thiamin), Vegetable Oils (Palm, Sunflower), Dried Potato, Modified Starch, Dried Whey ( Milk), Chilli Beef Flavour [ Wheat Flour, Natural Flavourings, Salt, Maltodextrin, Sugar, Ammonium Chloride, Acidity Regulator (Citric Acid)], Wheat Gluten, Glucose Syrup, Barley Malt Extract, Acid (Lactic Acid), Raising Agents (Disodium Diphosphate, Sodium Bicarbonate), Emulsifier (E472e), Salt, Natural FlavouringsMini Cheddars Crunchlets will launch in two flavours: Rich & Tangy Cheddar and Cheddar and Caramelised Onion This article does not cite any sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Cheddars are a British brand of baked Cheddar cheese-flavoured savoury biscuits. They were originally manufactured and sold by Crawfords. Until 2014, Cheddars were marketed under the McVitie's brand, but are now marketed under the Jacob's brand. Mini Cheddars continue to be marketed under the McVitie's brand in Ireland. Cheddars are made with real cheese. In 2017, three new cheese flavours were added to the range: Stilton, Red Leicester and Smoked Applewood. Also, they released their Mini Cheddar Crispy Thins.
As of 2021, three new flavours were added; Ploughman's, Blue cheese and Chilli cheddar. However, as of 2023, these versions are no longer available in the UK.