Staropramen Premium Czech Lager Beer 24 x 330 ml (cans)

Product Information

The brewery was founded in 1869 in the Smichov district of Prague, and its name means "old spring" in Czech. While Staropramen is undoubtedly one of the most famous Czech beers, there are many other excellent options to choose from. Molson Coors had decided to strengthen these valuable assets while promoting the new “Life your way” positioning and has started a 360 campaign to bring historical Staropramen stories to life. Its Czech origin, long brewing tradition and storied heritage make it attractive for consumers all over the world; in Europe, especially, it is becoming increasingly popular. While Staropramen is undoubtedly the most famous Czech beer, there are many other excellent options to choose from, each with its own unique flavor profile and history.

Staropramen Limited Edition Cans – Packaging Of The World Staropramen Limited Edition Cans – Packaging Of The World

Staropramen, perfectly balanced for over 150 years, is a traditional Czech Pilsner which is brewed with passion using the finest ingredients including premium Czech hops. This year, Cocoon has created a set of limited-edition cans, off-pack materials and videos that bring Staropramen’s historical stories to life around the world. Rather, they are segmented by their original gravity, or the amount of sugar present before fermentation, measured in degrees Plato, and their colour. Displaying true craftsmanship, passion and using only the finest ingredients the beer they created is known all over the world today as Staropramen. It is well known that Czechs are among the best brewers in the world and coming from the centre of this great brewing nation is both an honour and a rewarding obligation to consistently deliver great beer.Our cans are ideal for taking to a friend’s get-together or are the perfect accompaniment to a cosy film night with delicious food! Wonderful news to hear as we know Prague is one of those captivating cities that will leave a mark on everyone who comes to visit it! We tried to convey craftsmanship, attention to detail, passion, and respect for the milestones of the brand’s history, despite the limitations of the dynamark printing technology such as single-colour illustrations. While we have taken care in preparing this summary and believe it to be accurate, it is not a substitute for reading the product packaging and label prior to use.

Staropramen Home | Staropramen

For a consumer who spends 3 seconds making a decision in front of the shelf, if those two numbers (10 or 12) aren’t there, you’re not even playing,” Zappe says. Older brands have considerable wisdom to impart to younger generations, especially those that have successfully adapted with the times.One can learn a lot of interesting information – either about the start-up foundation of the brewery, legendary brew-masters, the patriotic Czech statue installed in the brewery, the biggest pub in the brewery yard, or about Staropramen’s unique yeast strain being cultivated since 1900, and how the brewers’ risked their lives by hiding the precious copper kettles from the Nazis. They can inspire us about what’s truly important at a time when so many people are trying to find their “true” way of life. You can view information on cookie use at any time via the privacy policy link at the bottom of any page on the site. The production of beer was regulated by the state, and brewers had to adhere to strict quality standards to ensure that the beer was of high quality.

Staropramen Premium Czech Lager 24 x 330 ml (cans)

Our fondue recipe has a splash of Staropramen in the melted cheese which helps bring a subtle sweetness to the dish. You should also note that the picture images show only our serving suggestions of how to prepare your food - all table accessories and additional items and/or ingredients pictured with the product you are purchasing are not included. Expertly brewed since 1869, Staropramen has over 150 of experience in brewing making us true experts. But as consumers have sought out more premium products to go with more festive occasions, 10°’s hold on the market has slipped to where it now yields about 40% of sales in the off-trade and about 20% in the on-trade, Zappe says. The brewery's location was chosen because it was close to a natural spring that provided the water needed to brew the beer.

It may not be reproduced in any way whatsoever without Wm Morrisons Supermarkets Limited prior consent, nor without due acknowledgement. The beer's distinct taste comes from the combination of these high-quality ingredients and the brewery's traditional brewing methods.

Staropramen | Morrisons

You should always read the label before consuming or using the product and never rely solely on the information presented here. The brewery, with its specific genius loci, serves as a symbolic place where the spirit of the brand has been alive from the beginning in 1869. Staropramen's brewing process has remained largely unchanged since it was founded over 150 years ago.This quintessential Czech beer has been brewed for over 150 years, and its rich history and distinct taste make it a favorite among beer enthusiasts worldwide. Beer has been a staple of Czech culture for centuries, and Staropramen is one of the country's most iconic beers. I'm not a critic so no posh descriptions but if you want a lager with some actual flavour you'll like this. The first records of beer production in the Czech Republic date back to the 10th century, when monks began brewing beer in monasteries. Our client Staropramen – one of the largest Czech beer brands – has recently adjusted its brand positioning.