Ganni: Gimme More

Product Information

This debut monograph from Danish fashion brand GANNI documents Scandi 2.0 style, a growing global community of confident, unapologetic women and the unending pursuit of building a responsible fashion company. For the uninitiated, the concept of a Ganni Girl is about dressing for yourself and nobody else. The Copenhagen-based label helmed by husband-and-wife designer duo Ditte and Nicolaj Reffstrup creates pieces that celebrate individuality and encourage self-expression—making you feel like the best “you” you can be, every time you wear it. Here, in an exclusive excerpt from the brand’s debut monograph Ganni: Gimme More (Rizzoli), British journalist Susie Lau explores her definition of what it means to be a Ganni Girl."—ELLE

GANNI - Carnaby Street GANNI - Carnaby Street

London-born Nadine Ijewere first fell in love with photography when she was a little girl, going on to study at the London College of Fashion. Successfully combining the two, she is now one of today’s most sought-after fashion photographers. She’s worked with Dior to Hermès , The Wall Street Journal to Garage magazine, while her photographs have hung in Tate Britain , and at Unseen Amsterdam and LagosPhoto . Based out of Copenhagen, husband-and-wife duo Ditte and Nicolaj Reffstrup have built GANNI into a global fashi The life of Italian shoe designer Salvatore Ferragamo is a colourful one. Born in 1898 in south Italy, he studied shoemaking in Naples before moving to America to design footwear for the stars of the silver screen. In 1927 Ferragamo returned to Italy, where he founded the eponymous House which was to become the major global fashion brand we know today. Frida Kahlo: The Complete Paintings' by Marina Vázquez Ramos, Luis-Martín Lozano & Andrea KettenmannIn line with its environmentally conscious ethos, the brand made a point to use FSC-certified paper to create its new book, as well as offset the full carbon footprint of each book printed. Being a creative in New York is such a struggle, making ends meet and being able to support yourself,” Shazam told the Cut. “How does one survive in New York? I’ve been able to do that by wearing 30 different hats. I’m always grinding. I’m always hustling. So the smoke and mirrors of “You’re doing so well” is just me trying to pay my rent and make it work.” Copenhagen fashion brand Ganni has released its first publication, telling the brand’s story through a collection of editorials, stories and photo essays. Alongside notes on its ongoing efforts in responsibility, the book includes a photo essay on the label’s hometown by long-time collaborator Kraš, an editorial of Ganni’s New York friends and family by Shazam and pieces by husband and wife duo and brand founders Ditte and Nicolaj Reffstrup.

Ganni by Ganni, Ana Kraš | Waterstones

Ganni has always been about so much more than fashion. It’s an attitude, a way of life and our community is an embodiment of that attitude,” said Ditte Reffstrup on the importance of working on projects beyond fashion and bringing the brand’s creative community together. That is Shazam’s definition of the “Ganni Girl”: someone who has built a community, is about her business, and “has her eyes on the prize.” In partnership with Rizzoli, the premium label looks to highlight its Scandinavian sensibilities throughout the book, capturing its diverse network of creatives surrounding the brand, including photographers, stylists and designers, to help tell the Ganni story.American photographer Annie Leibovitz is known the world over for her celebrity portraiture, but this is the first book that focuses solely on her encounters with fashion. Showcasing work for Rolling Stone in the 1970s right up to the present day, via shoots for Vogue and Vanity Fair in the Eighties, Wonderland is a visual homage to a career that has spanned five decades – and counting.

Ganni releases ‘Gimme More’ book documenting brand’s story

Alongside work by photographic greats such as Arthur Elgort , Corinne Day , Herb Ritts and Richard Avedon , you’ll find essays from the likes of Carine Roitfeld and Ellen Von Unwerth , and input from leading industry figures such as Edward Enninful, Grace Coddington and Donatella Versace . All bring to life a decade that saw the worlds of fashion, music, entertainment and art collide to create some of the most iconic moments in sartorial history. The book accompanies the first ever exhibition curated by Schiffer at Kunstpalast Düsseldorf – the city where Schiffer was first discovered – which runs until 9 January 2022. This book is about what happened when a business leader decided not to bury his head in the sand about climate change; when he found the conversation with his kids about floods from melting ice caps too painful, since his success was wound up in their cause. This book asks what it means to force yourself to take a different business path, where the destination is a responsible and profit-making business.

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Everything comes together to capture the essence of the colorful “Scandi 2.0” aesthetic Reffstrup helped define. Ganni: Gimme More Author Ganni, Contributions by Ana Kras and Richie Shazam and Rosie Marks and Jacqueline Landvik A photograph from the new “Ganni: Gimme More” book featuring Ditte Reffstrup. Courtesy of Ganni, Josefine Seifert