McCoy's Muchos Nacho Cheese Tortilla Crisps, 180g

Product Information

TV was the perfect medium to drive brand favourability and make people feel good about Muchos, whilst making sure it was distinctive from Doritos.

They introduce people with irresistible scent and taste. All the products from McCoy's are highly suitable for vegetarians. Not only these, but they also have a good quality nutrition value.

I added a little bit of coriander too, because there is nothing that is not improved with a sprig of coriander, whatever my daughters may try to tell you. Homemade refried beans To be honest, I tend to think of myself as more of a Jaffa Cake kind of girl than a crisp person, but when I sat down with a bag of Nacho Cheese flavour Muchos last week, (just for research purposes you understand), I found myself half way through a sharing bag before I’d even got to the first ad break in Celebs Go Dating. They’re just too damn moreish. That crunchy texture, the flavour… I had to get Belle to take them away from me in the end.

Claire Cooper, marketing manager at McCoy’s comments; “McCoy’s Muchos has already seen phenomenal growth and we’re confident this new investment will drive further appetite for this fantastic product. The creative features the iconic ‘When Flavour Calls’ strapline which has become synonymous with full-on flavour. We’re excited to promote bold flavours and continue to drive sales of McCoy’s Muchos in 2020.” To support the message that Muchos bring excitement and flavour to any sharing occasion, bold and eye-catching out of home and in-store activity will feature the characters prominently shouting out the classic McCoy’s message with a Mexican spin, ‘When Mexican Flavour Calls’. Each fried Muchos variant is made from corn, wheat and potato, along with a blend of six spices and kidney beans that can be seen in the crisp. Read more:Walkers unveils ‘more premium’ new look for its core lineupThese are definitely something you could just buy a tin of, but I thought it might be fun to make my own version as sometimes I find the tinned ones a bit too mushy, like baby food. Chips. McCoy's also has a tasty range of chips. One can explore here various flavored chips along with a great taste. Some of the flavors are Curry Sauce, Salt & Vinegar, Sea Salted, and more. It genuinely looks pretty good doesn’t it? The beauty of this meal is that you can really make it as simple or as complex as you like, so if you wanted to make your own pulled pork from scratch then you could, but similarly if you wanted to just go to the Mexican section at Tesco and buy a load of ready made dips and salsa then that’s also fine. Drawing inspiration from previous activations, the ‘When Mexican Flavour Calls’ campaign will launch on 22 April with TV advertising, Broadcast VOD, digital, out of home and in-store activity running until the end of May. As the category challenger, McCoy’s decided to embrace the fact that their major competitor was such a strong brand and let the Muchos personality come through and have some fun. Dunnhumby data showed that Muchos appeals more to pre-family shoppers than other life-stages. Whilst Doritos appeals to these audiences too, they are also their lowest loyalty consumers – a clear growth opportunity to go after younger Doritos fans and get them to move camp.