42BELOW Premium Vodka, Quadruple Distilled, Made with New Zealand Volcanic Spring Water, 40% ABV, 70cL / 700mL

Product Information

There are many advantages to 42 Below Vodka. One main advantage is that it is a very smooth vodka. 42 Below Vodka also has a very clean taste. It is also a great value for the price. Overall, 42 Below Vodka is a great vodka and I would recommend it to anyone looking for a good quality vodka at a great price. What Are The Disadvantages of 42 Below Vodka?

The specific product that will be the focus of this assignment is the 42 Below Feijoa Vodka which is made with the feijoa, a native New Zealand fruit, and has 42% alcohol content. It also has the hint of guavas and pineapple as well and is a relatively new product for the company. Mr Ross said the growth of his personal wealth had been as fantastic for him as it had been for other shareholders.

Marketing Function

The subsequent discussion and charts discuss the results of this analysis for Cruiser, Absolut and Grey Goose. Below Vodka stands out due to its production process, which involves distilling the spirit four times and filtering it through charcoal for exceptional purity. The water used, sourced from a volcanic spring, is a key component, offering natural sweetness and unparalleled clarity to the vodka. Can You Describe the Flavor Profile of 42 Below Vodka? Below is made from genetic engineering-free wheat. The name also refers to the southern latitude where the product is manufactured just north of Wellington on New Zealand’s 42nd parallel and it is also a reference to the 42% alcohol content of the beverage.

Ron Anderson is the Senior Vice President and Chief Commercial Officer and is responsible for “commercial capabilities of the internationally known portfolio of premium spirits with focus on enhancing sales force capabilities, commercial effectiveness and implementing robust go-to-market programs” (Bacardi, 2012).Serial entrepreneurs Geoff Ross and Justine Troy are renowned for building iconic Kiwi brands that make a big global impact. The couple has gone from distilling 42 Below vodka in their Wellington garage to growing an empire of world-class brands including Moa craft beer as well as Trilogy and Ecoya with business partners Grant Baker and Steve Sinclair. The brand gurus have been a recurring feature on the Deloitte Fast 50 index, proving that it's not just the product but the people behind it who fuel success. Additionally, 42 Below Vodka is filtered seven times through charcoal; most vodkas are only filtered three to five times. This gives the vodka a much smoother taste that goes down easy. We'll cover everything from the different types of 42 Below Vodka available to how best to drink it! What is 42 Below Vodka? Finally, the vodka is filtered through charcoal and blended with water to reduce the alcohol content. Our vision at Lake Hawea is to lead New Zealand farming into a carbon-positive, biodiversity-rich, profitable future… and we hope to become an exemplar for farming profitability while putting carbon, biodiversity, water, staff, animal welfare, ecological restoration and protection at the forefront of everything we do," says Justine.