KIWI Parade Gloss Prestige Shoe Cream Brown 50 ml

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Its success in Australia was matched overseas after it was adopted by both the British and United States armies in World War I. [4] On 4 April 2011, Sara Lee announced that it had completed its sale of its global shoe care business, in a majority of countries, to S.C. Johnson. [7] Market share [ edit ]

In December 2022, S. C. Johnson announced that it had exited the UK shoe care market, blaming the effect of changes in work patterns caused by the COVID-19 pandemic in the United Kingdom, and the rise of casual shoes that do not require polishing. [9] [10] See also [ edit ] Kiwi has been the dominant shoe polish in many countries, including the United Kingdom and the United States for much of its life. As of 2013 [update] Kiwi remained the predominant shoe polish brand in most of the world, being sold in over 180 countries and holding a 53% market share worldwide. [4] In Malaysia and Singapore, Kiwi has become such a household name for shoe polish that the word "kiwi" has been genericised into a verb in the Malay language, meaning "to polish one's shoes". [8]Kiwi shoe polish to disappear from UK shelves - thanks to Covid and trainers". The Independent. 2 January 2023 . Retrieved 7 January 2023.

In the UK, Kiwi polish was manufactured for many years at the company's British headquarters in Ealing. That facility manufactured for the UK market and exported the Kiwi brand to much of Europe and the Middle East. In the mid-1970s, as part of a major streamlining, the UK factory was closed, and production was switched to France. The UK operation moved to Yateley becoming, effectively, a sales and marketing office, with distribution contracted to a third party. [ citation needed] Years of Kiwi Show Polish 1906–2006". 18 September 2010. Archived from the original on 28 September 2013 . Retrieved 26 September 2013. Wilkinson, Carl (8 December 2022). "The mysterious disappearance of Kiwi shoe polish". Financial Times. Archived from the original on 11 December 2022 . Retrieved 7 January 2023.Over the years, Kiwi has been owned by a variety of corporations. For the first six decades of its existence, it was one of the iterations of an Australian corporation with Kiwi in its name, all based in the state of Victoria, including Kiwi Boot Polish Co. (1913–1916) and Kiwi Polish Co. (1916–1971). The company then joined with Nicholas International Ltd., a Melbourne-based pharmaceutical company producing international brands such as Aspro and Rennie. The new company was renamed Nicholas Kiwi. Australian Government article on Kiwi shoe polish - PDF file, taken from Imagination - 100 Years of Bright Ideas in Australia [5] Available in print form - ( ISBN 1740661060).