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Meta Title & Keywords - How important?

PostPosted: Wed Dec 04, 2013 2:52 pm
by David_Shapiro
In admin, just how important is the Meta Title & Keywords in 2013 and does someone know a guide online as to the best way of inputting this information?

Thank you.

David

Re: Meta Title & Keywords - How important?

PostPosted: Wed Dec 04, 2013 3:15 pm
by edmondscommerce
Yes these are still really important and you should make sure you put some effort into creating these.

Magento does a reasonable job of generating title tags based on your product names so as long as you are naming your products well then this will follow through on the meta titles.

Re: Meta Title & Keywords - How important?

PostPosted: Wed Dec 04, 2013 3:33 pm
by David_Shapiro
Hi,

Thanks for the quick response.

Are you saying Magento will generate the title automatically?

My question relates to Admin data input.

You've stated that meta data is still considered important and that's good enough for me.

I just need now to find out the accepted or and best way of inputting this information, individual words or short descriptions. I sell broadcasting equipment to radio stations.

So, for say a 100 Watt FM Stereo broadcast transmitter, I could use words such as, high performance at low cost FM stereo transmitter or simply FM transmitter, however the latter if used on Google would probably bring up 1,001 mini FM transmitters used with the iPod etc in your car which has nothing to do with professional broadcasting.

Any pointers or links to correct generations of keywords & titles?

Thanks.

David

Re: Meta Title & Keywords - How important?

PostPosted: Wed Dec 04, 2013 4:04 pm
by edmondscommerce
Hi David

You need to think about which pages you want to rank for what keywords

Product pages should rank for people searching for specific products, so the MPN and product name should be sufficient

Your category pages are more likely to be where you would target more generic phrases related to specific product types

For very competitive phrases you might consider making content rich "landing pages" that target specific key phrases that you know people are searching for

Re: Meta Title & Keywords - How important?

PostPosted: Thu Dec 05, 2013 11:27 am
by David_Shapiro
Ah yes, the landing pages.

I never thought of that having never really attempted any kind of SEO previously.

I learn something new every day!

Many thanks.

David

Re: Meta Title & Keywords - How important?

PostPosted: Thu Dec 05, 2013 12:15 pm
by edmondscommerce

Re: Meta Title & Keywords - How important?

PostPosted: Fri Dec 06, 2013 9:05 am
by David_Shapiro
That's great.

I'll read through it later today.

Many thanks.

David

Re: Meta Title & Keywords - How important?

PostPosted: Fri Dec 19, 2014 5:19 pm
by wilbertmham
Hi David,

Just an update!

I've been trying to learn more about SEO and online marketing and I have been studying some resources I found that are filled with valuable information and they've helped me!!!

Hopefully, this list will help others who want to learn about marketing: [ I can't post all URLs, I'm limited to 1 so I will give name of guide and website and you can google]

For Ecommerce Marketing I use:
The 6 Month Guide to Marketing Your Store
http://www.osiaffiliate.com/ecommerce-marketing-guide/

In terms of Link Building I use:
Name : The Definitive Guide to Link Building
Site: Backlinko

for A/B Testing I use:
Name : The Ultimate Guide to A / B Testing
Site: unbounce

For Facebook Marketing I use:
Name : How to attract customers with Facebook
Site: Hubspot

For Email Marketing I use:
Name : Email Marketing Best Practices
Site: Vero

for Google Adwords I use:
Name : The Complete Guide to Google Adwords
Site : Wishpond

Does anyone have any other good guides they can suggest?

Re: Meta Title & Keywords - How important?

PostPosted: Wed Apr 15, 2015 4:18 am
by bobey
Meta tile is the first thing that customers and search engine read about your site. Engage customers and get a high rank kinh in SERP, you must have a right title for your webpage

Re: Meta Title & Keywords - How important?

PostPosted: Wed Oct 26, 2016 2:31 pm
by Camille242
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