Guinness Set of 2 Lanyards - Black Pint and Red Toucan Design

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There are 10 million of us out there in the UK with a hidden disability, so the sunflower lanyard makes a big difference. Christine McGuinness with Hidden Disabilities Sunflower chief executive Paul White (second left) and Guinness World Record adjudicator Glenn Pollard (right) (Stratus Imagery/PA) That is why I find it so impressive for the people of Hidden Disabilities Sunflower to have achieved this new record title – the longest lanyard – a record which has stood for more than 23 years.” It’s a brilliant way to show we need a little extra help when travelling or when we’re out and about. The lanyards make us feel more confident that we will receive support.

Liverpool Football Club was one of the first sports organisations we worked with and has been exemplary in the rollout of lanyards for staff and supporters, as well as offering training to staff. It’s perfect that we are at Anfield to achieve the world record.”The record bid was designed to highlight the number of hidden disabilities that have an impact on day-to-day activities.

The giant Hidden Disabilities Sunflower lanyard, which is often worn by people who may need extra support, was confirmed as the new title-holder after the total length of 3,784.50 metres (12,416ft) was stretched around the stadium’s famous Kop terrace. It's a brilliant way to show we need a little extra help when travelling or when we're out and about Christine McGuinness Guinness World Records adjudicator Glenn Pollard said: “Guinness World Records titles are not easy to achieve. It takes, amongst many attributes, dedication, skill, practice and good organisation to achieve such an accolade. It does mean, however, that ordinary people can achieve extraordinary feats. We created the longest lanyard to bring attention to the fact there are more than 800 hidden disabilities and health conditions that someone would consider using the sunflower for. The previous record was held by the Hong Kong Girl Guides’ Association at 2,871m (9,419ft) for 23 years.The more people who know that it symbolises the wearer has a hidden disability or health condition, the better.”