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PÜR Fully Charged Magnetic Mascara, Waterproof Mascara, Utilises Magnetic Technology To Add Lift, Volume And Definition To Your Lashes, Gluten-Free, Cruelty-Free

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One key downside to this mascara seems to be a short shelf life – just two to three months. In some ways, this is a good thing as it means there are no synthetic preservatives, but it would be nice if they included a natural preservative such as vitamin E or vitamin C to extend the life of the product. Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible.

The inky formulas that lift and lengthen your lashes are sometimes filled with a laundry list of potentially harmful ingredients. Clean or natural mascaras, on the other hand, give you the same effect without including some of toxic components. Alexis Bonin, a licensed esthetician at The Detox Market tells Byrdie, "Clean mascara formulas are [typically] free of carbon pigments, parabens, silicones, synthetic dyes, and artificial fragrances." She adds that clean mascaras have benefits, especially for those with sensitive eyes. "Clean mascaras usually don’t irritate the skin or eyes, dry out lashes, or expose you to harsh or potentially unsafe chemicals." It's important to note that there is no industry-wide definition for "clean" or "natural," so it's always wise to do your own research and select formulas with ingredients that you're comfortable with. Anthony Nguyen is a celebrity makeup artist whose clientele includes Adele, Sydney Sweeney, and Camila Cabello Park S, Jeong SY, Nam YH, et al. Fatty Acid Derivatives Isolated from the Oil of Persea americana (Avocado) Protects against Neomycin-Induced Hair Cell Damage. Plants (Basel). 2021;10(1):171. Published 2021 Jan 18. doi:10.3390/plants10010171

Rejuva Minerals Mega Lash Mascara is a vegan-friendly formula that is free from parabens, soy, gluten, and GMOs, as well as titanium dioxide and mica. It is EWG Verified and rated Clean in the Think Dirty app. It was also voted runner-up in the 2018 Dirty Thinkers’ Choice Award and is made with some organic ingredients. It is available in Midnight or Coffee Bean and is water-resistant but not waterproof. Exactly! Organics Eye Makeup and Mascara Remover is EWG Verified and made in the USA – view on Soap for Goodness Sake Delivers lash-conditioning ingredients to add shine and nourish, helping lashes maintain lift and curl and appear more flexible This mascara also contains sodium benzoate, which has limited safety data but doesn’t seem to be a persistent chemical or to bioaccumulate and is designated as safe in the amounts used in cosmetics like this mascara.

This is an incredibly popular mascara in the clean beauty space, and many of our editors adore it. Plus, it performed really well in our lab test. We loved that it added length and definition without looking slumpy. Not only is this formula free of the toxins that are found in the majority of mascaras, but we also love that it's formulated with shea butter and arginine (keratin) to fortify and strengthen your eyelashes. Alongside a combination of carnauba wax and beeswax to condition, this mascara has an abundance of good-for-you ingredients. Vitamin B5, also known as Panthenol | Nourishes lashes, giving them more flexibility to help maintain longer-looking lashes Normal mascaras usually contain silicones or plastics, which are two ingredients that give mascara its texture—but can have some repercussions as we mentioned earlier. Many clean mascara formulas replace those with beeswax or carnauba wax (or sometimes a combination of both) to give you that flexible, waxy texture for a super smooth application. "In clean mascaras you’ll find ingredients like beeswax, as it is completely chemical and preservative free," says Loiz. Both can also act as emollients, which are able to bring moisture. Plant-Based Oils and ButtersLin TK, Zhong L, Santiago JL. Anti-Inflammatory and Skin Barrier Repair Effects of Topical Application of Some Plant Oils. Int J Mol Sci. 2017;19(1):70. Published 2017 Dec 27. doi:10.3390/ijms19010070 Ingredients aside, another key benefit is that many products, if not all, contain ingredients that are ethically sourced and cruelty-free. As consumers, it's never been more important to prioritize what we want in our makeup — and our money talks. Vegan-friendly and cruelty-free, Juice Beauty Phyto-Pigment Ultra-Natural Mascara is a smooth, buildable eyelash tint that gives a soft feathery look. No clumping, smudging, or flaking, this is made with plant wax, tapioca, argan, rose, and purple carrot pigment and is a non-drying formula that includes vitamin E and aloe to help condition your lashes. Crafty789 Not for me Sadly, this is not for me. Found it gave me bloodshot eyes. I must be too sensitive for it. I did have to wipe the brush to give a better application. I want vegan or cruelty free cosmetics now. But I'll have to find another mascara. Cosmetic chemist Ginger King tells Allure that though there isn't much regulation on the term "natural" in the beauty industry, a more accurate term might be "natural-based," as long as the bulk of the ingredients are naturally derived. "The true naturals have seals like COSMOS Natural or Ecocert — European organizations that allow up to five percent synthetics," King explains.

A powerful blend of Biotin and Peptides | Help fight the hair follicle aging process by conditioning lashes to help prevent premature fall out We’ve also found praise on another online blog called Brighter Darling, where the writer notes that their foundation provided decent coverage and didn’t feel too heavy and cakey during application.This is my go-to foundation for sure… The shade is a good match and provides nice coverage without being too matte or too shiny. It’s a nice glowy, kind of satin finish,” one reviewer wrote for the 4-in-1 Love Your Selfie™ Longwear Foundation & Concealer. Clean beauty' is a much better term for the consumer as the products are non-toxic and still effective," says King. "'Non-toxic' means free from undesirable ingredients listed by the Environmental Working Group." She adds that this is better than claiming 'natural' or 'organic' as they are products that perform without compromising safety. Gad HA, Roberts A, Hamzi SH, et al. Jojoba Oil: An Updated Comprehensive Review on Chemistry, Pharmaceutical Uses, and Toxicity. Polymers (Basel). 2021;13(11):1711. Published 2021 May 24. doi:10.3390/polym13111711 Pavlačková J, Egner P, Slavík R, Mokrejš P, Gál R. Hydration and Barrier Potential of Cosmetic Matrices with Bee Products. Molecules. 2020;25(11):2510. Published 2020 May 28. doi:10.3390/molecules25112510

If you’re anything like us, mascara is a non-negotiable staple in your daily makeup routine. Even on the most bare-faced of days, you better believe our lashes are getting a swipe from our trusty tube. And while products like deodorants and face moisturizers may be more talked about in the clean beauty space, clean mascaras deserve a place at the table, too.

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Vincent Oquendo is a celebrity makeup artist, whose client roster includes Jenna Ortega, Lily Collins, and Hailey Bieber

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