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Gucci Guilty Eau de Toilette for Women - 50 ml

£9.9£99Clearance
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Guccio Gucci (1881–1953) admired the stylish suitcases he saw wealthy guests arrive with at the Savoy Hotel in London, where he worked as a bellhop. So, in 1921, after a stint at Franzi, a luggage company in his hometown of Florence, he opened a leather goods shop of his own. With over 100 years of fine Italian craftsmanship behind it, Gucci is a firm fashion icon. The brand's equally prestigious fragrance collection draws inspiration from the art of alchemy – which has resulted in an array of intoxicating scents. Choose from an assortment of Gucci floral perfumes for a decadent botanical lift. Base notes of brown sugar and patchouli are wrapped in white gardenia, jasmine and pear blossom for a sweet finish – and housed in the label's distinctive bottles. Look for the porcelain effect of ivory-lacquered glass alongside frosted square shapes. With their lavish design and gold-tone caps, each bottle will add opulence to your dressing table. In 1953, just 15 days after opening his first store on New York’s 5th Avenue, Guccio passed away at 72. The early 1970s saw store openings in Tokyo and Hong Kong, but by the late 1980s, Gucci was floundering. Rodolfo Gucci took charge in 1982, but family drama and lawsuits ensued. In 1993, Rodolfo’s son, Maurizio, transferred his shares in the company to Investcorp, ending the family’s involvement in Gucci. Dawn Mello, then-president of Bergdorf Goodman, joined as creative director in 1989. But it was Tom Ford, who took over as creative director in 1994, who ultimately revived the brand. What makes a Gucci perfume so enticing? It must be the eclectic blends of sultry woods alongside the label's iconic fresh florals. Opt for notes of Bulgarian rose extract mixed with sweet musk, or explore fruity top notes of mandora smoothed by bergamot and pink pepper. At first, Gucci’s Florence business specialized in equestrian accessories. But as its reputation flourished, particularly among the English aristocracy, so too did its footprint. In 1938, he brought three of his sons — Aldo, Vasco and Rodolfo — into the business and expanded it to Rome and later Milan. In the mid-1930s, a League of Nations embargo against Italy pushed Gucci to experiment with alternatives to imported leather. Its woven hemp fabric from Naples, adorned with the brand’s signature diamond print, was a hit, especially among A-list celebrities. The material was first used on suitcases before finding enduring popularity on handbags. (No list of revered designer purses would be complete without Gucci.)

Ford’s racy ads, shot by photographers such as Mario Testino, stirred controversy. And his potent vision of sexed-up femininity — with “jewel-toned satin shirts unbuttoned to there,” as Vogue described his breakthrough 1995 runway show — was wildly successful. The new millennium brought new ownership — Pinault Printemps Redoute in 2004 — and a more toned-down vision from Frida Giannini, who became sole creative director in 2006. Alessandro Michele was named creative director in 2015, and the storied brand took a giant leap forward.

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