Cadbury Wispa Gold salted caramel Chocolate Limited Edition 48 g - Pack of 1, 3, 6, 12 and 24 Bars BBE 08-04-2023

Product Information

Wispa is the third-biggest brand in the Cadbury portfolio after Dairy Milk and Twirl, and the new bar will be backed by a comprehensive marketing campaign.

We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. An Italian family-owned business formed over 120 years ago, it employs over 17,000 people, across 38 operating companies the world over.

It is important that we continue to promote these adverts as our local businesses need as much support as possible during these challenging times. Mondelez International has announced it will be adding a limited-edition Salted Caramel variety to its Wispa Gold range.

To get the heisters cracking and immersed in the game as soon as possible, once they have used the QR code from the OOH, they will be taken on their phone, to the safe.

The heist element has been designed to drive intrigue and desire for the new product by locking it away and increasing the lure of the Wispa Gold Salted Caramel bar which heisters will be able to get their hands on for free if successful. The nature of the data collected does not give us information about who you are (by name or address) but it can give us IP address identity. Cadbury and global agency of record, VCCP London, are inviting the nation on a heist of a lifetime for the launch of the new limited-edition flavour, Wispa Gold Salted Caramel. Our top priority is making sure you discover the newest and the best free products and samples ahead of the crowd! As part of the relaunch, the product was reshaped as a standard moulded bar (similar to other 'Dairy Milk' products) instead of a whole-bar count-line.