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REDKEN Acidic Bonding Concentrate Shampoo and conditioner set, Sulphate Free for a Gentle Cleanse, Strengthens Bonds, Repairs Damage, intensely conditions and protects colour, 300ml

£27.8£55.60Clearance
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About this deal

Each treatment uses different technologies, but the goal is always the same — stronger, shinier and altogether healthier-looking hair that’s more manageable and less prone to breakage. Some products also focus on fortifying “virgin” strands that haven't been heat or colour-damaged, making them a smart buy for everybody. How do hair repair treatments work?

While Olaplex uses a patented active ingredient to repair disulphide bonds inside the hair, other brands are now harnessing equally powerful molecules that penetrate further within the hair shaft to repair stressed strands, making them more resilient to damage. These amino acids allow bond repair products to work similarly to other frizz-smoothing and shine-inducing treatments, like keratin. The main difference is that the amino acids can repair broken bonds at a much deeper level, cosmetic chemist Ron Robinson previously told Allure."Some ingredients can work on [the] hair's surface, the cuticle, and other ingredients like the [amino acids] used in Olaplex may work deeper, in the cortex," he said. id": "https://www.lorealparisusa.com/beauty-magazine/hair-care/damaged-hair/what-is-bond-strengthening-system", url": "https://www.lorealparisusa.com/beauty-magazine/hair-care/damaged-hair/what-is-bond-strengthening-system"A true game-changer in the hair world, this mask is a go-to for pros everywhere. “Olaplex is the original bond protector,”says Tina Deeke, colorist at Maxine Salonin Chicago. “It works great to protect hair from coloring or other chemical services. Their shampoo, conditioner and styling products are great accessories to layer after your coloring service for lasting benefits. I’m a big fan of the No. 8 Bond Intense Moisture Hair Mask to use before blow drying hair — [hair] feels great after using [it].”

Featuring Jojoba Seed Oil and panthenol, this pre-shampoo treatment can be used weekly, leaving on the formula 10 minutes prior to shampoo. The aim? To nourish, condition hair and reduce damage in the long run.

While every hair type and texture can benefit from hair bond builders, those who have chemically treated hair (i.e. colored or chemically straightened) or regularly use heat products will see significant improvement in hair integrity when using bond builders. This is because using chemicals and heat styling can severely damage hair. If you regularly color your hair, try L'Oréal Paris Bond Strengthening Shampoo and Conditioner — it’s specially formulated for those with colored hair, and rebuilds the bonds severed by continual dye treatments. Though the shampoo and conditioner duo works for colored hair of all types, we recommend trying Matrix Total Results Unbreak My Blonde Reviving Leave-in Treatment for those with blonde hair. Using this won’t just repair hair, but also prevent brassiness, extending your time between salon visits. Formula Type According to a study by the International Journal of Trichology, when your hair is chemically straightened or permed, the chemicals rupture the disulfide bonds, which changes your hair type. This is why your hair can go from 4C curls to straight and smooth after a keratin treatment. This also explains why these types of chemical hair treatments are so damaging to your hair — they literally change the make up and structure of your hair. Bond-building treatments were previously only available in professional salons at an additional cost,” explains Petty. “However, with the ongoing cost of living crisis reducing disposable income, salon visits and professional treatments have become less popular in lieu of more affordable home treatment alternatives. Experimenting with new hair colors or styles is always a fun time, but do you know what isn't? The hair damage and breakage that might follow. Thankfully, bond repair treatments can step in when your hair is feeling a bit more like hay than silk, which can happen due to overprocessing with bleach or constant heat styling. Follow up your shampoo with L’Oréal Paris EverPure Sulfate Free Bond Repair Conditioner with Citric Acid. Apply it to wet hair an inch down from your roots (to avoid scalp congestion and product weigh-down) and massage gently into the hair from the lengths to the tips. Leave it on for approximately three minutes then rinse with warm water. Using the product correctly will allow it to work its magic, repairing hair damaged by color, heat, bleaching and more.

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