LEGO Build Yourself Happy: The Joy of LEGO play

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The new campaign invites fans to come together and prioritize play for nine weeks this summer in the company’s first ever full takeover of LEGO.com, social media, e-commerce channels, stores and LEGOLAND parks with the LEGO Foundation and LEGO House’s support. It takes a little work to finesse this method of control, but for many kids who are looking for a simple way to control their vehicle, this will bear the way to go!

For those who want to get involved and no longer have any of their own Lego pieces, they can join the heart on its UK tour where there will be free building stations for well-wishers to create and post their own hearts. Selected LEGOLAND parks include: US: Florida, California, and New York, Denmark: Billund, UK: Windsor, Japan: Nagoya, Germany: Günzburg, Malaysia: Johor.LEGO® 2K Drive is an open-world driving adventure game coming to PlayStation®5, PlayStation®4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam and Epic Games Store on May 19, 2023!

The recent announcement of the forthcoming Power functions 2.0 reminded me that it has been a while since we looked at the Boost Creative Toolbox. I just wanted to briefly touch on one of the starter models from the Creative Canvas today: the Vehicle hub. All you need is a little patience. Giving its 24,000+ colleagues around the world time off to celebrate and experience the power of play together on June 10 - the LEGO Group’s annual LEGO Play Day. For more information on how to get involved with this year’s Build To Give initiative visit: https://www.lego.com/en-gb/build-to-give Billund, Denmark, June 9, 2022: The LEGO Group has launched its biggest ever global brand campaign celebrating the power of play and the creativity of its fans in the lead up to its 90th Anniversary on August 10th, 2022. It’s time to shift systems so children, families, and communities flourish. If we work together, we can build safe, nurturing, stimulating, and playful environments to support our youngest children’s well-being and holistic development. And we can help communities and entire countries thrive.

Encourage roleplay and spark imaginations with LEGO playsets

The LEGO Foundation’s announcement of this group of recipients signals a long-term investment in early childhood development that will pay dividends for decades to come,” added Thomas Kirk Kristiansen. “These outstanding projects are all committed to build inclusivity. They will work to reach and engage with some of the most marginalised children and communities around the world, creating conditions for all children to learn, play, and thrive during the most critical years of their lives.” Isabel Graham at the LEGO Group said: “This is the first time we have toured the UK with our #BuildToGive initiative and we’re grateful that we can turn creativity and play into a moment of giving. With hearts being recognised across many cultures as a symbol of love, joy and positivity, we can’t wait to see all the different creations and encourage as many to be built as possible! When it comes to giving a gift, size doesn’t matter. It’s the thought and bringing joy to others that counts. It's a universal symbol of care, and people are challenged to build their very own special heart based on something that is personal for them and close to their own heart.