Cadbury Dairy Milk Liverpool Football Club Edition Chocolate Gift Bar, 360 g

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Generations ago, the area now known as Merseyside was home to both the historic Liverpool cowkeepers and hundreds of dairy owners, who sold milk to a rapidly expanding city population. As time went on, the modern milkman, as many came to know them, became a familiar sight on our Liverpool streets, with most families having fresh milk delivered daily. Embracing its focus on ‘generosity’, Cadbury will also be supporting LFC Foundation’s Virtual Employability Programme (VEP) – raising money to assist with the continued operation of the initiative through the sale of limited edition LFC Champions Dairy Milk bars. Commenting on the renewal of the partnership, Ben Latty, commercial director at Liverpool FC, said: “I am delighted to announce the extension of our partnership with Cadbury. Cadbury has shown its commitment to providing for our local community, working closely with the LFC Foundation on the LFC Works Programme. The extension of the partnership will also see Cadbury and the club continue to build on the success of the past three years by providing bigger and better experiences for fans ahead of Cadbury’s 200th birthday celebrations in 2024.

Matt Scammell, commercial director at Liverpool FC, said: “LFC and Cadbury are both passionate about the importance of community, so this is a great opportunity to build on those common values and help those whose employment has been impacted by the pandemic into new roles. This means that our products are much more expensive to make. We understand that consumers are faced with rising costs too, which is why we look to absorb costs wherever we can, but, in this difficult environment, we’ve had to make the decision to slightly reduce the weight of our medium Cadbury Dairy Milk bars for the first time since 2012, so that we can keep them competitive and ensure the great taste and quality our fans enjoy.”

Cadbury Dairy Milk Bar 850g Box of 8

Cadbury and LFC will remain focused on growing the Liverpool FC Works Programme over the coming years of the partnership extension, with the hope of helping even more young people from the Liverpool City Region to prepare for the world of work. Embracing its focus on ‘generosity’, Cadbury will also be supporting LFC Foundation’s Virtual Employability Programme – raising money to assist with the continued operation of the initiative through the sale of limited edition LFC champions Dairy Milk bars.

The Hanson family were large dairy owners in Liverpool and Queensferry, delivering daily across Merseyside, Lancashire and North Wales. Trading under the name of J. Hanson and Sons Ltd for decades, it is said to have once been the largest private dairy businesses in Liverpool. A time when every neighbour knew each other and customers left their doors open, it's hard for some generations to imagine life without a refrigerator which was considered a luxury to many. Ray said: "Customers all wanted fresh milk everyday, they couldn't keep it anywhere. Samantha Greenwood, global brand director at Cadbury, added: “We are very proud to be working with Liverpool FC in this way. It is a brand that truly embodies the Cadbury mentality of working together to help others. The Virtual Employability Programme will make a huge difference to the people of Liverpool whose jobs and prospects have been impacted by the pandemic. By supporting this, we hope we can do our part to help the economic recovery of the area and the UK as a whole.” On June 12, 1958, a printed ECHO advertisement stated "Our Aintree dairy is one of the most modern in the country and milk is processed and bottled under the most hygienic conditions." Hanson's milk and cream in earlier years came in a glass bottle with a J.H.S. emblem. To launch the partnership, Cadbury has gifted 50, 000 limited edition Champions Dairy Milk Bars to a wide selection of Reds fans, thanking them for their continued support during the extraordinary 2019-20 Premier League season.After Ray was injured in a crash in 1996, Mason's Dairies was sold and when Ray was able to return to work, the then manager gave him a job as a supervisor. Ray later found a franchise round in the Aigburth area which he has been doing for the past 20 years with Morton Dairies, who have delivered milk in glass bottles in Liverpool for nearly 100 years.

You would have something like six or seven roundsmen in a three-mile radius in comparison to now where you have one roundsmen in a five mile radius. That's how much it's declined over the years. Milkman Ray Mason, 63, has been in the industry for over half a century after first helping his dad with the family's milk business as a child. As part of the Liverpool ECHO's How It Used To Be series, we spoke to Ray, who grew up in Kensington, about his family history in the city and how life as a Liverpool milkman has changed through the decades. A third added: “Cadbury has shrunk the size of a dairy milk bar??? Tragic” and a fourth said: “I can cope with rising fuel costs, rising electricity bills and rising gas prices but the thought of smaller Dairy Milk bars really does take the (chocolate) biscuit.” A second wrote: “So Cadbury as shrunk the size of its dairy milk sharing bars by 10%, but not reduced the price, well Cadbury there’s a f****** easy way round that problem, do what I’m gonna do, stop f****** buying it.”To launch the partnership, Cadbury has gifted 50,000 limited edition champions Dairy Milk bars to a wide selection of Reds supporters, thanking them for their continued support during the extraordinary 2019-20 Premier League season.