About this deal
In April 2023, a store in Perth controversially allowed the sale of PRIME Energy to minors. [33] Canada On August 8, 2023, the Netherlands banned the sale of Prime due to its high caffeine content. [40] New Zealand
Harling, Danielle (March 15, 2023). "What Parents Should Know About The Energy Drink Being Banned In Some Schools". Delish. Archived from the original on March 30, 2023 . Retrieved March 30, 2023.The hydration brand co-founded by KSI and Logan Paul, Prime, has garnered widespread success since its inception. Drankje van influencers mag niet meer verkocht worden in Nederland". NOS Jeugdjournaal. August 8, 2023 . Retrieved August 8, 2023.
a b c Sommerlad, Joe (December 31, 2022). "What is Prime energy drink and why is everyone so obsessed with it?". The Independent. Archived from the original on January 1, 2023 . Retrieved January 4, 2023. The most concerning product from Prime, is the Prime Energy drink, which is currently not sold in South Africa. This drink contains a whopping 200mg of caffeine, which is significantly higher than its competitors, such as Monster Energy with 160mg per can and Red Bull with only 80mg (3,4). When compared to a cup of coffee, which only has 40mg of caffeine, the high amount in a single drink is worrying (5). Regular consumption of energy drinks can lead to various health issues including heart arrhythmias, headaches, high blood pressure, inflammation, and chronic conditions, such as diabetes and obesity (6–10).
Footer
Partridge, Joanna (December 29, 2022). "Customers queue at Aldi at dawn for YouTubers' Prime Hydration drink". The Guardian. Archived from the original on January 11, 2023 . Retrieved January 11, 2023. Wolk BJ, Ganetsky M, Babu KM. Toxicity of energy drinks. Vol. 24, Current Opinion in Pediatrics. 2012. Even though Prime Hydration does not contain any caffeine, its labeling says it is not recommended for children below the age of 15 years. The same applies to pregnant or lactating women too. Susie Burrell. Are Prime drinks OK for kids? An expert explains what you need to know. news.com.au. 2023.
Inšpekcija prepovedala prodajo pijače Prime zaradi nedovoljene sestavine"[Inspection Bans Sale of Prime Because of an Unauthorised Ingredient]. Delo.si (in Slovenian). November 13, 2023. Prime energy drink peddled by Logan Paul, KSI is danger to kids: Sen. Schumer". New York Daily News. July 9, 2023 . Retrieved July 9, 2023. UFC ANNOUNCES GLOBAL MARKETING PARTNERSHIP WITH LOGAN PAUL AND KSI FOR THEIR PRIME BEVERAGE BRAND | UFC". www.ufc.com. January 31, 2023. Archived from the original on February 4, 2023 . Retrieved February 4, 2023. In January 2023, the Ultimate Fighting Championship announced a joint marketing agreement with the company, with Prime becoming the official sports drink supplier for the mixed martial arts promotion company. [52] [53] Prime signed several athletes to sponsorships, including Alex Volkanovski and Israel Adesanya. [54] In February 2023, Prime was promoted in a Super Bowl LVII commercial. [55] So overall, both liquid and powder drinks of Prime Hydration are good – and it depends on your preference and usage. Are They Worth The Money?While the ingredients vary slightly from flavour to flavour, the two main ingredients in Prime Hydration are filtered water and coconut water from concentrate.