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Consumer Reports releases updated report on high levels of heavy metals in chocolate, NCA reaffirms chocolate is “safe to eat”
The Rice Krispies maker believes the new measure is not implemented lawfully, arguing additional nutritional elements from milk or yogurt also need be considered since cereals are rarely eaten alone. Inspired By U.S. Brands; Tailored To Europe’s Mass Market We see the biggest growth opportunity for junk-free breakfast cereals [here]. The UK market is immense thanks to a big cereal/oatmeal eating habit. Over the past few years, we've also noticed the UK becoming way more receptive to new food trends than other European countries because the country is indeed a melting pot of different cultures,” we were told. To whoever is in Switzerland, go and get the hottest innovation in Switzerland since the creation of Muesli :) Avoid the Greenwashing Trap: How Food Companies Can Build Trust and Transparency in Regenerative Agriculture Tetra Pak forges alternative protein and material innovation partnership in the ‘Silicon Valley of Food’The concept of European cereal startup Crispy Fantasy has taken inspiration from a slew of popular, ... [+] digitally-native American food brands, according to co-founders Raphaël Nahoum (left) and Andrea Rodrik (right). Crispy Fantasy The Kompass B2B portal helps buyers and reliable suppliers connect and do business both locally and overseas. With deep-rooted beliefs in democratizing access to nutrition, Crispy Fantasy creates better value for its customers at a more affordable price. The breakfast cereal market is forecast to grow by CAGR of 4.2% through to 2026, according to figures from Mordor Intelligence. However, Crispy Fantasy doesn’t see anything new coming to the shelf to bring excitement to the fixture. Crispy Fantasy, co-founded by Raphaël Nahoum (left) and Andrea Rodrik (right), is the first hassle-free breakfast cereal brand in Europe. (PRNewsfoto/Crispy Fantasy)
We're extremely fortunate and honoured to be supported by amazing US entrepreneurs, including Doug Bouton from Halo Top and Peter Rahal who sold RXBar to Kellogg's - they both have incredible experience building and operating brands in Europe too. In the near future, Crispy Fantasy will also enter other European nations, including Germany, and we're so excited to ultimately build a global presence for our hassle-free, junk-free, and incredibly delicious product,” FoodNavigator was told. As explained in the brand’s first TikTok video, which has gained 3.4 million views, the company was formed in 2021 by Rodrik and Raphaël Nahoum, after Rodrik posted a LinkedIn post seeking a co-founder for a new healthier cereal business. Nahoum turned down a six-figure salary offer at a US investment bank to join the venture. Peter Rahal adds: "With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process." With our plant-based attribute and classic, nostalgic flavours, we're able to satisfy literally everyone as a mass-market brand,” the co-founders suggested. 'The Halo Top of cereal' Co-founded by Andrea Rodrik and Raphael Nahoum, the brand prides itself on its ‘short list’ of ‘wholesome and natural ingredients’. These include agave syrup, unsweetened cocoa powder, soy and pea protein and avocado oil.
We believe the European breakfast cereal market is ripe for disruption especially as there haven't been any new products that cater to the needs of health-conscious consumers,” Rodrik and Nahoum told FoodNavigator. Attention has been paid to the nutritional detail of product formulations. Each box of Crispy Fantasy provides four times more protein and 50% less sugar per serving than the ‘leading’ cereals on the market, the group claims.
Crispy Fantasy is billed as a vegan cereal and, Rodrik and Nahoum explained, they expect to capitalise on growing demand for plant-based products beyond meat and dairy alternatives. It surprises everyone who has the chance to taste it’: Chile’s pisco producers on expanding to the UK and Europe
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Bouton, who described Crispy Fantasy as the “Halo Top of cereal,” noted how the cereal startup will be leveraging their distribution platform — currently sold in more than 30 countries — to eventually build a global presence. Rahal also said in a statement: “With my experience, I'm going to help these amazing founders with all the problems that emerge with the company building process.” Strategic Market Expansion Having recently completed a ‘significant’ capital raise, European breakfast start-up Crispy Fantasy is preparing to launch its first products, delivering a line of ‘junk-free’ breakfasts with clean ingredients.
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