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A September 1944 ad reads, “For Best Results Buy All-Elastic Supporters ONLY.” Text admits changes due to war time shortages, and asks, “please be patient; we are doing our best for Uncle Sam and for you.” Johnson & Johnson New Jersey. A Bike Web Co. box from the 1930s for the No. 48 Bike Rubber Cushion for Cup shows the traditional colors: a wide band of orange, then yellow, and orange again, with a blue text box and the bicycle wheel logo. On April 9, 1907 John Gambel patented a corrugated metal protective cup, with straps to tie on. Rights were assigned to George A. Reach.
A January 1936 ad for Bike supporters in the Athletic Journal claimed that “In 1935 2 out of 3 Wore BIKE.” Bike-Web Manufacturing Company, Chicago. In 1948 The Bike Web Co. of Chicago, IL placed an ad in the Boy Scouts of America Handbook: “Your Athletics Merit Badge - Want to qualify in the five athletic events? Then play safe by wearing an athletic supporter. Leading coaches, athletes and trainers say every boy who engages in a sport should wear a supporter. It protects delicate, sensitive parts by holding them snugly against the body. And by supporting them, it protects you from strain. For Safety in any Sport wear a BIKE SUPPORTER; More athletes have worn Bike Supporters than any other brand! Because for years Bike has worked closely with coaches, trainers and athletes to make Bike Supporters the best for protection, comfort and long wear. See your sporting goods store and choose the right supporter for your needs from the line of famous Bike Supporters. BIKE “STRAP” SUPPORTER – A 3” waistband all-elastic supporter that give extra-firm support, is sturdy, long-lasting, comfortable.” AllKink Main article: Protective gear in sports Banana-style cup, down position Traditional cup, up position In 1926 James Philip “Foulproof” Taylor of Brooklyn, NY developed an aluminum cup for boxers. He advertised the Taylor Foulproof Cup by inviting men to hit him in the groin while wearing his product. He was invited by the NY State Athletic Commission to demonstrate his device in June of 1930. It became popular, but was imitated by others who reaped the profits. Taylor died around 1970.
They keep everything in place
A 1930s display ad read “Guard the Vital Zone; Be sure it’s a Pal; Wear An Athletic Supporter or Suspensory for All Active Sports” (depicting a golfer) on one side, and “Guard the Vital Zone; Be sure it’s a Pal; Wear an Athletic Supporter or Suspensory for Safety, Ease and Comfort, Appearance, Fatigue Prevention” (depicting a baseball player) on the other. This design is very similar to the ads in Boys’ Life magazine in 1932. In March 1908 Reuben H. Huddleston filed a patent application for a “Supporter and Protector.” It was granted on November 10, 1908. A March 1898 issue of The Pharmaceutical Era carried an ad and an article about Rawson’s Saratoga Suspensory, and mentions that the S. E. G. Rawson Co. was established in 1858. In 1904, Claude “Admiral” Berry, rookie catcher for the Chicago White Sox, became the first major league catcher to wear a protective cup (known at that time as a “safety cup”). Berry later played for the Philadelphia Athletics (1906-07) and the Pittsburgh Rebels (1914-15).” (AllKink) The June 12, 1989 issue of Sports Illustrated ran an article on baseball memorabilia from Cooperstown, “Safe At Home,” photography by Bret Wills. It included a metal cup with 10 ventilation holes, and stamped with the letters “PAT. PENDING; (?)HNSTONE.” The photo was labeled “EARLY ARMOR: IN 1915 CATCHER CLAUDE BERRY WORE THE FIRST KNOWN PROTECTIVE CUP.”
The 1927 Supplee-Biddle Hardware Company of Philadelphia catalog carried “A Full Line of Elastic Bandages and Supporters.” The May 29, 1897 issue of Sporting Life carried ads for Spalding Base Ball Goods, including six styles of Spalding Suspensory, and The Orange Universal Supporter. Sports Illustrated runs an article in 1989 on the 50th anniversary of the Cooperstown Baseball Museum, and includes an image of a metal cup, which it claims was “the first known protective cup,” worn by Claude Berry in 1915. A 1949 ad by the O-C Manufacturing Co. depicts a diver saying, “The Word’s Getting ‘Round – For Action OLYMPIC CHAMPION Is The Supporter.”In October 1933 the Bike Web Manufacturing Co. (Chicago and New York) ran an ad headlined “BIKE; made as clean and sanitary as a surgical dressing . . . BIKE – For More Than 60 Years The Coaches’ Favorite Supporter.”
The 1895 Montgomery Ward & Co. Catalogue No. 57 sold the Morton’s Perfect Supporter, “Used by ball players, athletes and the theatrical profession generally; made of best quality Canton flannel, laced front” for 35 cents. An April 1940 Bike ad, “History of Sports, Tennis” shows a tennis player of centuries past. Bike Web Manufacturing Company, Chicago.
They’re good for sports
In the 1950s and 1960s concern for physical fitness resulted in the mandatory use of athletic supporters by most boys in school P.E. classes. A 1948 ad shows a smiling young man saying, “for the winning edge players wear . . .” OLYMPIC CHAMPION V-front Athletic Supporter. A heavy duty cup was invented around 1930 by a Bronx opera fan named "Foulproof" Taylor; it was sold and used by boxers throughout the 1930s.
History: BIKE® Athletic began in 1874 by producing an athletic supporter for cyclists in Boston. It became so popular amongst bicycle riders and messengers that the company named itself BIKE®. A March 1941 Bike ad, “History of Sports, The Olympic Games” depicts a nude jumper, and two nude wrestlers. Bike Web Manufacturing Company, Chicago. Kimmel, Michael; Milrod, Christine; Kennedy, Amanda (2014). Cultural Encyclopedia of the Penis. Rowman & Littlefield. p.97. ISBN 978-0-7591-2314-4. In 1947 Johnson & Johnson ran four ads for All-Elastic V-Front Supporters in Boys’ Life (March, April, June, July) with drawings of athletes.In 1905 the Bike logo, a bicycle wheel with the words, “The Bike” was trademarked. It had first been used in 1896.
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