About this deal
Who What Wear is part of Future US LLC, an international media group and leading digital publisher. If you, like us, are edging towards a more low-maintenance beauty look, it's time to return to BB cream. Whether you prefer a low maintenance makeup routine, you're looking for a hot weather-friendly alternative to foundation, or you simply prefer a more natural skin finish, there are plenty of reasons why you might opt to use a BB cream.
BB Cream | 12+ Top BB Creams for All Skin Types - ELLE Best BB Cream | 12+ Top BB Creams for All Skin Types - ELLE
This cult formula boasts proper SPF 50, enough coverage to tempt even the most foundation-fixated, and the kind of creamy consistency that melts into skin beautifully. Yes, that Trinny is now a certified make-up queen, thanks to her incredibly successful eponymous beauty brand. The star of the show – so much so, it continually sells out – is the BFF Cream, which is one of the lightest, glossiest beauty balms we’ve come across. London Fashion Week Paris Fashion Week Milan Fashion Week New York Fashion Week News Fashion Wedding Ideas Beauty Hair Trends Life + culture Holiday Inspiration All videos Elle fashion cupboard Like many beauty game-changers, BB cream was born in South Korea. The letters were originally an abbreviation for ‘blemish balm’, but are now widely recognised as standing for ‘beauty balm’. But what is a BB cream, exactly? It might masquerade as something buzzier and more exciting, but it’s essentially tinted moisturiser, souped up with good-for-skin bonuses like pollution-shielding extracts, moisture-grabbing humectants and that all-important SPF. The best ones out there will unify your skin tone and keep you hydrated, meaning you can streamline your routine while still looking put-together and pleasingly glowy.We know, we know...It’s technically a CC cream. But let’s be honest, there's no real difference (aside from marketing jargon) and this one absolutely deserves a mention here. Winter is usually the time we hail the return of full-coverage foundation, but things feel different this year. All that time we spent getting to know our bare faces has made us more inclined to embrace a lighter, more breathable base: the kind that illuminates and unifies without feeling like a mask.