Cif Power & Shine 100% tough grease removal Kitchen Spray for cleaning ceramic, chrome, and enamel surfaces 700 ml

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With our broad portfolio, we’re well placed to trial a range of refill–reuse models across various product categories and formats, including personal care, beauty, laundry, home, hygiene and food. Since 2018, we have launched over 50 pilots. The need for an absolute reduction in plastic use is abundantly clear. A report by The Pew Charitable Trusts and SYSTEMIQ – Breaking the Plastic Wave – found that ocean-bound plastic is set to triple by 2040 unless radical action is taken. That’s why we’re now focusing on developing our refill and reuse strategy while scaling up the common successes and synergies.

Gemma Cleland, Vice President, Homecare, Unilever UK & Ireland, said: “The launch of Cif ecorefills is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes. Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us. We think there’s no better place to start than in the home. By keeping a bottle of Cif and refilling and reusing it over and over again, consumers can reduce their consumption of single use plastic.”Once the original bottle of cleaning product is finished, users can attach the Cif ecorefill to the bottle to release the highly concentrated product into the bottle, which they then fill with water to dilute. Unilever aims to produce all its ecorefill and spray bottles from 100 per cent recycled plastic by the end of 2020. Changing how we make, distribute, use and dispose of everyday products is one of the biggest environmental challenges the world is currently facing," said the company. "It's also an issue where consumption habits are just as important as business models." Weekly updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Dezeen Awards

But solutions do exist. The same report found that this amount can be reduced by 80% if major transformational change takes place. Made with 75% less plastic, Cif ecorefill simply attaches to the current Cif Power & Shine bottles. Through its innovative technology, it seamlessly releases the super-concentrated product into the bottle, which is filled with water at home. The ecorefill contains a 10x concentrated formula, delivering the same superior clean for which Cif is known and loved. Sharing what we’ve learnt is a start, and we hope it will be useful. But global change needs a whole system behind it. We know we can’t do this alone, it requires buy-in from retailers, manufacturers, delivery services, civil society organisations and, of course, consumers. We also see a critical role for governments, especially in helping promote innovation and encouraging investment. We’ll keep collaborating to help make this happen. The expanded trials are in seven stores across the country, including Glasgow, York, Rugby, Milton Keynes and Leeds. Unilever is working with retail partner, Co-op, to test refills amongst convenience shoppers, in addition to customers at larger Asda supermarkets, and will be announcing plans for more stores and trials later in the year.Daily updates on the latest design and architecture vacancies advertised on Dezeen Jobs. Plus occasional news. Dezeen Jobs Weekly Insights from this initial trial, as well as Unilever commissioned research, is informing their expanded trials this year: The launch of Cif ecorefill is a game-changer when it comes to reducing plastic waste in the products we use to clean our homes,” says Gemma Cleland, VP, Homecare, Unilever UK & Ireland. “Our research shows that two-thirds of us feel guilty when we throw away plastic and shoppers are looking for easy switches that can have a positive impact on the world around us.

Research from Edelman shows that UK consumers are increasingly demanding more refillable and reusable solutions. Cif ecorefill provides the answer to these problems. They are small and light, so can be bought in bulk, and they take up less space in cupboards and recycling bins. The appetite for refillable and reusable products has spurred Unilever to expand its refill & reuse activities through a series of trials in the UK, delivering and testing convenient and sustainable solutions to help shoppers cut plastic consumption

So, what’s next for Unilever

Following the successful launch of its largest refill trial in Europe in Asda’s sustainability store in Leeds last year, Unilever’s new ‘test and learn’ trials this year will be the first of their kind at this scale in the UK. The ecorefill is 100% recyclable once the plastic sleeves are removed. By the end of 2020, we’re aiming for all ecorefill and spray bottles to be made from 100% recycled plastic. By reusing the bottles, Cif hopes to reduce the amount of trigger sprays being disposed of, which are problematic to recycle as many companies aren't equipped to deal with them. The ecorefill’s space-saving design also comes with a smaller price tag, retailing less than the price of Cif spray bottles. It is currently available at Sainsbury’s across the UK.