Joined in 2023 
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63 About this deal
Adémidé Udoma: I see fashion as a powerful medium, similar to music and other disciplines. All in all, it’s a way of expression and visual communication; it can bring people together and give them a sense of identity and belief. The aim is always to provoke intrigue, feeling and eventual discernment. We want to ensure our community and customer can learn to be more conscious consumers of design by being transparent with our research, design and production.
CP: We are fortunate enough to have a symbiotic working relationship having worked together for such a long length of time. Our collective vision is united, both in terms of our aesthetic and our sentiment regarding sustainability. It is this unwavering vision that helps to shape both the outlook for the collection and our brand.
Mirror Palais
CP: Every TOVE piece is underwritten by an appreciation of the personal style of our woman and how each piece might be worn, layered and utilised. We adopt a seasonless approach. Pieces feel relevant yet have a timeless quality. The collections are always an evolution of the one before and with this approach our woman can wear signature pieces for years to come. Longevity and versatility are the cornerstones of the brand. Born in Pyongyang, North Korea and raised in Sweden by her Ethiopian mother, the London-based designer’s fans include Beyonce, Erykah Badu and Janelle Monáe. Her range is sold at Browns, Farfetch and Ssense. The brand ethos is a celebration for the modern woman. The brand focuses on narrative-oriented collections with emphasis on intricate bead weaving and nouveau couture. Udoma has dressed celebrities such as John Boyega, Burna Boy, Brent Faiyaz, Christine and the Queens, and Skepta.
Future vintage. Every item we make is made to last a lifetime, an heirloom to be passed down. I believe attention to quality allows for true longevity rather than relying on temporary trends and hype.The Yueqi Qi customer is a young woman who is blossoming into womanhood with grace and self-assuredness. She is strong, independent, delicate, and equanimous.
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