Wella Illumina Color Permanent Hair Color, No. 7/81 Medium Pearl Ash Blonde, 0.08103 kg

Product Information

As well as deciding on a colour product for your client’s grey coverage, consider the Wella Professionals services and techniques available. Here are our go-tos for camouflaging salt ‘n’ pepper strands... 1. Root Touch-Up You should always apply color to the most stubborn grey hairs first. As they’re more resistant to color, they’ll benefit from the extra development time. While a demi-permanent or semi-permanent hair color can be applied to any level of grey, it’s often used to camouflage early greys, giving 30-70% coverage. The benefits of going semi- or demi-permanent are threefold: it provides a rich, true-to-tone finish, it fades beautifully, and it doesn’t leave a harsh demarcation line when roots grow out. 2. Permanent Colour Once you’ve painted through the hair in balayage strokes, allow the roots, mid-lengths and ends to develop. Then, rinse and neutralize with Blondor Seal & Care to reveal soft, seamless, painterly color. Next, apply the root coverage, making sure you saturate the regrowth area with your client’s chosen shade. Allow color to develop for 40 minutes (or up to 25 minutes under heat), then shampoo and neutralize. To revive lengths and ends, finish with a glossing service for soft tone and a boost of shine.

This is the classic root coverage, designed to disguise grey regrowth coming through. Try it with Koleston Perfect for 100% coverage, Koleston Perfect Intense Naturals for 100%, opaque coverage or Illumina Color to achieve 100%, translucent coverage. 2. Express Touch-UpIt’s important to note that not all grey hair takes on a coarse, dry texture. In fact, often, those silver strands can be very fine and a little wispy. However – coarse or not – hair tends to produce less oil over time (just as pigment decreases), which is why you might see a wiry finish. It just means the strands are parched. For lift and color in one: For super-blonde color that lifts and tones, use Koleston Perfect Special Blondes; a range of high lift hues that should be mixed 1:2 with Welloxon Perfect. Use 9% developer for three levels of lift, and 12% for three to five levels of lift. 4. Start Where Gray is Most Prominent What type of coverage do they want? Find out if they’re hoping for a soft blend or more opaque coverage. This is key before mixing up a formula, as it’s essential you choose the right colour product. But, how do you know what shade of blonde toner to use? Start by looking at the underlying pigment the lightener has exposed. If the hair hasn’t yet been lightened, preempt the tone that might appear as a result of lifting. When applying blonde color to regrowth, you should always start where the gray is most prominent. Targeting the dense patches first means stubborn silver strays are exposed to the color or lightener for longer. 5. Use Heat to Speed Up the Process

Try: Your favorite Blondor product for highlights, Blondor Freelights for balayage or Color Touch to create lowlights. First, consider the hair’s natural starting point. This is the foundation of your blonde creation, and it has a big impact on the formulas you use when you lighten and tone. Start with a consultation, where you can ask your client about their hair history. Here, you’ll want to cover four key questions that give you a clear idea of the hair you’re working with:Did you know? The number one reason gen X clients go to the salon is to cover grey hair, hoping to achieve subtle, natural, flawless coverage. It’s an individual choice and there’s no right or wrong – in fact, more and more clients are embracing their greys – but for those who do want to blend them away, there are plenty of options to try.

As well as choosing a hair lightener, finding the perfect product to cover regrowth is key. This is determined by the percentage of gray and your client’s desired look. Those who want every last grey hair gone should turn to a permanent formula, as it offers complete coverage that doesn’t fade away. Suggest it to clients who hope to make silver strays vanish – it covers even the stubborn strands! – and mix 1:1 with our hair developer Welloxon Perfect to increase the intensity. 3. Lightener A nourishing collection of 12 ammonia-free toners. Formulated with Argan Oil and Vitamin E to care as they colour the hair.UK mainland only. Surcharges apply to the following locations The Channel Islands & Isles of Scilly Wella Illumina is a premium colour brand that introduces the wonder of light to the Wella portfolio. For up to 70% gray coverage: Opt for demi-permanent Color Touch or Color Touch Plus. These dreamy demis create a glossy color result in an array of blonde hues, and last for up to 24 washes. With a low percentage of grays to cover and brassiness through the mid-lengths and ends, Elina set about creating blonde gray hair with an icy-cool finish. First, Blondor + 1.9% was used to brighten up the regrowth area, before Illumina Color 7 / + 7/81 + 1.9% and 10/69 + 10/1 + 8/96 + 1.9% was applied over the top. As for ratios, we recommend mixing the colour 1:1. For example, you might try 30g Koleston Perfect or Illumina color + 30g Welloxon Perfect Developer.