Pepsi Nitro, Draft Cola & Vanilla Draft Cola Variety Pack, 13.65oz Cans (12 Pack)

Product Information

While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi cola, but with a new experience around the bubbles," said Todd Kaplan, VP of Marketing – Pepsi. "Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come." Each can of Nitro Pepsi will come equipped with an internal “nitrogen widget,” made popular in canned Guinness beer as well as an influx of nitro coffee brands. While Nitro Pepsi is enjoyed from the can, there are a few steps you can take for optimal consumption. Nitro Pepsi is:

Best enjoyed sipped directly from the glass (rather than through a straw), allowing the unique foam head to leave a frothy, foamy mustache The soft drink industry is constantly on the look-out for new ways to innovate, especially when it comes to new flavors. Take, for example, the space-inspired Coca-Cola Starlight soda, which launched last week. Nitro Pepsi will be available in stores across the United States beginning on March 28, according to the brand. Creativity and a willingness to part ways with convention are two ways in which soft drink brands can capture the attention of consumers – and Stanford sees both of those at play with this new product launch. “They’re having fun with it,” he says. “It’s not the kind of thing that’s going to be consumed at the same level as core Pepsi ... But that’s fine, because if you can get people to stop and think of your brand, and think of your brand as interesting, different, cool and playing with forms that you typically find in beer and coffee, that’s a win potentially.” Nitro Pepsi will have you reconsider what you know about cola. Smaller bubbles, also infused with nitrogen, create an unbelievably smooth, creamy texture made possible by a unique widget placed at the bottom of every can. This is the first time this type of widget technology, often seen in beer and coffee products, is being applied to the cola category and creates the frothy, foamy, smooth texture unique to Nitro Pepsi. It does not look and taste like a traditional cola or soda, and in fact, it's best consumed differently as well.

Sustainability

But rather than introducing a new flavor, Nitro Pepsi focuses on the bubbles. “Since [the advent of diet soda] it’s mostly been about flavor combinations,” says Duane Stanford, editor and publisher of Beverage Digest. “What’s different here is that they’ve actually created a new form around cola. And you’re innovating around the actual bubbles themselves, as opposed to just the flavor and the sweetener.” Pepsi announced its intent to use this nitro technology in 2019 and has been working tirelessly to build out this innovation ever since. Finally, Nitro Pepsi will be available nationwide on March 28. Accompanying the roll-out will be a fully integrated marketing campaign including a new national television commercial ( LINK) that reinforces the uniquely smooth and creamy experience of Nitro Pepsi. In addition, fans will be able to try Nitro Pepsi 'on tap' for the first time beginning March 25 in the Sky Lounge at The High Roller Observation Wheel at THE LINQ Promenade on the Las Vegas Strip.

While soda has been a beverage of choice for so many consumers over the past century, some people still cite heavy carbonation as a barrier to enjoying an ice-cold cola. With this in mind, we wanted to come up with a new way for people to enjoy delicious Pepsi-Cola, but with a new experience around the bubbles,” says Todd Kaplan, Pepsi’s vice-president of marketing. “Nitro Pepsi is a first-of-its-kind innovation that creates a smooth, creamy, delicious taste experience for fans everywhere. Much like how nitrogen has transformed the beer and coffee categories, we believe Nitro Pepsi is a huge leap forward for the cola category and will redefine cola for years to come.” In what the brand is heralding as “its most ambitious feat yet,” the new product will, Pepsi assures us, “have you reconsider what you know about cola.” Pepsi has added to that feeling by including a specific set of recommendations for how its new product should be consumed: we’re advised to serve Nitro Pepsi without ice, for example, and also to drink it without a straw. These guidelines help to frame Nitro Pepsi not only as an innovative new product, but also as a new experience for soda drinkers.