Kissan Mixed Fruit Spread 17.6oz(500g) by Kissan Mixed Fruit

Product Information

From containing plenty of sugar to being low in nutritional value, many reasons make Kissan jam bad for your health. ingredients:the pulp of 8 fruits such as Banana, Papaya, Apple, Pear, Pineapple, Mango, Grape and Orange, sugar etc Competition: Some of the major competitors of Kissan Jam are Amul Cheese Spread, Britannia Cheese spread, Hersheys Chocolate Spread and Nutella. How : Pectin is extracted from citric fruit peels in acidic condition and the liquid is filtered and clarified. Then it is further precipitated by ethanol and the ethanol precipitated pectin is separated, washed and dried. A single sachet of Kissan jam (2 Rs, 11g) which most women include in their child’s lunchbox, contains around 7g of sugar.

In simple words, Kissan jam is an artificially processed jam with 70% sugar in each serving and almost negligible nutrients. While the European Union approves this food color (EU), some sources claim it can worsen asthma. Also, when taken in combination with benzoates (which are present in Kissan jam), it can induce hyperactivity in children [7]. The excessive popularity of mixed fruit Jam: Kissan has always been the key player in the jam segment, but most of their popularity was centred around the mixed fruit jam. This has led to a loss of face for other flavours like orange and mango and these continue to be resting on shelves while the mixed fruit flavour has a lot of takers. Demand for jam: Earlier jam was seen as an accompaniment to bread and was a part of the Western breakfast.But through some novel promotional campaigns and recipes, Kissan has been able to make it an integral part of the Indian breakfast by associating it with parathas and idlis. This, in turn, has resulted in increasing the demand for jams. A First Step towards Detoxification – Girnar Detox Desi Kahwa Green Tea Review – 2021 by mr crunchyPotassium sorbate in food is used to prevent the growth of microorganisms. However, some sources show that excess intake of it can cause severe side effects like asthma, digestive problems and skin and eye irritation [1].

It’s undeniable that it turns bland food into an amazing and delicious meal for your kids. And it’s affordable, starting at just 2 Rs per sachet. Though marketed as made from 100% real fruits, Kissan jam is low in nutritional value compared to whole fruits.If you give your child two tablespoons of Kissan jam as part of a meal, they consume 27.2g of sugar. This is well above children’s daily limit of 24g of sugar. As we all are in a busy world, our breakfasts do get missed. Great product and I’ve been eating it since my childhood and always have been my easiest breakfast to have. Great taste that hasn’t been changed for ages, but surely the colour & quality has been changed. Kissan Jam is a flagship product of the Indian conglomerate Kissan Group. The company which was established in the year 1935 was owned by the UB Group.After the year 1993, the brand was taken over by HUL following which the brand has undergone a makeover.Kissan makes fruit juices, jams, squashes and other canned foods. In addition, the red color of Mixed fruit Kissan jam is not because of the color of the fruits but due to artificial coloring (E122), also called Azorubine. Do you know, nowadays it’s very challenging to create a good slogan? So to create an amazing slogan read out the brand slogan guide.

Though you might find some nutrients like vitamin A, B3, B6, B7 and zinc listed on the mixed fruit flavor, they are not from the fruits. They are added synthetically to improve the nutritional profile. Popularity with target segment: Kissan Jam target children and most of their products like squashes, jams and ketchup caters to this group. Through an alluring taste, right ingredients and string advertising strategy Kissan has been successful in connecting to this segment very strongly. No product launches: While rivals like Nestle, Brittania and even some local players have launched new products like cheese spreads and chocolate spreads, Kissan still continues to depend on fruit flavours for its jams and this is affecting their image.As the name suggests, preservatives preserve food from mould and bacteria. However, these preservatives can sometimes harm health, especially when you consume them in high amounts.

In addition, consuming sodium benzoate can increase the risk of inflammation, obesity, ADHD and allergies. [2] [3] [4] Kissan uses three different preservatives among their Jams. These include Potassium sorbate (202), Sodium benzoate (211), and Sodium metabisulfite (223).

Kissan Orange Food Colour Kissan Orange Food Colour is a premium food colour powder that will add a bright orange colour to your favourite food item or baked goods. Whether you’re spreading them on toast or using them in desserts, jam slogans add a fun touch to your meals.